|Job Title||Director & Founder|
|Organization||Datalicious Pty Ltd|
|Member Since||5 Mar 2012|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Strategy and Planning, Web Analytics, Conversion Rate Optimization|
My professional passion is data and how it can be used to shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, I established Datalicious, a new breed of performance agency that strives to makes data accessible to non-analysts and to provide actionable insights to marketers. As a data evangelist and keen digital marketer, I enjoy the opportunity to lecture at the University of Sydney and to speak at conferences about the power of data in optimising marketing communications. I work closely with leading industry bodies and solution providers such as ADMA and Omniture, where I contribute to councils and advisory boards in order to help define industry best practice.
Smart data drive marketing.
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