| Name | Christian Bartens |
|---|---|
| Job Title | Director & Founder |
| Organization | Datalicious Pty Ltd |
| Member Level | Silver |
| Member Since | 5 Mar 2012 |
| Areas of Expertise | Multichannel Marketing, Online Advertising, Strategy and Planning, Web Analytics, Conversion Rate Optimization |
About Me
My professional passion is data and how it can be used to shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, I established Datalicious, a new breed of performance agency that strives to makes data accessible to non-analysts and to provide actionable insights to marketers. As a data evangelist and keen digital marketer, I enjoy the opportunity to lecture at the University of Sydney and to speak at conferences about the power of data in optimising marketing communications. I work closely with leading industry bodies and solution providers such as ADMA and Omniture, where I contribute to councils and advisory boards in order to help define industry best practice.
My Links
Datalicious
Smart data drive marketing.
Supertag
Datalicious Supertag: Container tag for smart tag management.
Education and Qualifications
http://au.linkedin.com/in/cbartens
Forum posts by Christian Bartens
- Container Tag Solutions, 18 May 2012
- Tag Management Solutions, 5 Mar 2012
