|Job Title||Creative Director / Senior Partner|
|Member Since||12 Sep 2012|
|Areas of Expertise||Online Copywriting, Strategy and Planning, Web Project Management, Conversion Rate Optimization|
Since entering the workforce fulltime in 2002, I've done stints of journalism at the Scandinavian media house Aller-gruppen (Oslo, Norway) interspersed and spiced up with freelance writing assignments and work at familiy ad agency Papaya Design & Marketing.
Founded Next Page, a modern marketing consultancy, and moved to New York in late 2011 to start the company there. Also co-founded e-mail reminder service Laytr.com.
Education and Qualifications
Quite literally born into marketing and advertising, I trained as a writer and studied journalism in San Francisco during the first dot-com boom and bust. That's also where I coded my first dead-simple website in 1998.
Merging my interests in web technology, marketing and writing – and later interests in business development and behavioral psychology – I've developed into a well-rounded modern marketer, able to see big pictures and lay long-term, big-picture strategies, as well as dig deep down into the tactical details of analyzing and optimizing performance.