|Job Title||Head of Marketing--Apac and Anz|
|Registered Since||11 Nov 2012|
|Areas of Expertise||B2B Marketing, Ecommerce, Mobile, Social, Strategy & Operations|
Professional Business Experience & Key Success Attributes
Key highlight of marketing and sales expertise
A professional and passionate executive who has 17 years of end-to-end marketing and sales management experience in the Asia Pacific region withproven successful and award winning business acumen and attainment; hands-on experience on strategy formulation and implementation; business development, brand and product marketing, PR and communication, CRM, Business Process Improvement, project and ROI management. In addition, comprehensive end-to-end business experiences throughout the value chain (manufacturer/principal, distributor and retailer) and multiple business segments (retail, channel / counter sales, small medium business, enterprise & online). Last but not least, 6 years of experience in digital marketing for 360 degree marketing communication enablement and strategy integration.
Snapshot of 6 years digital marketing experience inclusive of four years with Dell Asia Pacific as Senior Marketing Manager for 7 countries to drive direct marketing thru email, live chat, SEM, mobile marketing as well as Ecommerce; awarded with Asean Marketing Award twice by Apac Regional General Manager for Outstanding Performance and Lasting Contribution. One year with Microsoft as lead of nationwide retailer to facilitate the platinum retailers to implement Ecommerce and digital marketing, awarded with All Star Award twice. One year with Hong Kong Sa Sa to drive digital marketing integration and social media marketing.
Key success attributesinclusive of as a strategic thinker and a doer, highly committed and motivated, always benchmarking and raise the bar, great interpersonal skills and ability to communicate with all levels, entrepreneur minded and result-oriented, fast learner, a team player who drives best practice sharing and led numerous regional projects (US, Europe, India, Apac, Anz). A survivor in the fast-paced and competitive environment. In addition, active networking with the marketing & digital leads for best practices sharing and continuous learning. Read and write language proficiency inclusive of English, Mandarin, Malay, Indonesia & numerous Chinese dialects.
Marketing Director at Hong Kong Sa Sa
From January 3, 2012 and still in this role.
Lead of Nationwide Managed Retailer at Microsoft
From September 1, 2010 until January 3, 2012.
Senior Marketing Manager at Dell Asia Pacific
From January 1, 2007 until September 1, 2010.
Marketing Manager at Huawei Technologies
From October 1, 2005 until January 1, 2007.
Head of Brand (Samsung mobile phone) at First Mobile Group
From May 1, 1998 until October 1, 2005.
Education and Qualifications
Education and Qualification
- MBA in Business Administration from University of Western Sydney (year 2002 to 2004), GPA is 5.7/6.0, awarded as the Best Student for the Strategic Marketing subject by university and Clemenger Communication (one of the biggest marketing services company in Australia). Also awarded by Kemayan ATC as the Best MBA Student for year 2004 and Winner of 2004 Chancellor Challenge Trophy.
- Certificate of Honors Program in Network-Centered Computing (HNC) from NIIT (Malaysia) (MSC status), May to Dec 1998.
- Honors Degree of Business Administration (2nd Upper) from University Utara Malaysia (1992 to 1995), also awarded with Kuok Foundation Scholarship, the champion team in the 3rd Inter-Varsity Debate.
- On the job training inclusive ofExecutive Presentation Skills, Negotiation, Project Management, EQ, Creativity, Influencing Skill, Problem Solving, Responsive to Conflict, Business Process Improvement, Managing and Flexing Communication Style, Trust at the Speed of Work and Customer Value-Based Pricing, E-commerce Seminar for Retailer by CapitaLand (speakers from Facebook, Googles etc), Digital Cream Singapore 2012 forum by Econsultancy, Fast Track Digital Marketing by Econsultancy on 5-6th Dec 2012.