|Job Title||Online Marketing Executive|
|Subscription Level||Small Business|
|Registered Since||10 May 2013|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Social, Customer Experience, Search Marketing|
Online media specialist with 10 years of digital experience working across commercial, charity and not for profit organisations with an MBA. I enjoy working with organisations to bring transformational change through an enhanced use of digital channels including websites, digital campaigns, e-learning and content marketing.
I have led a diverse range of digital projects including website development increasing commercial income, e-learning projects with international recognition, growing a digital department with an international customer base and increasing engagement and acquisition within a complex multi sector organisation.
Specialties: Online Strategy, Content Strategy, Social Media, eCommerce, email Marketing, SEO, SEM, PPC, Project Management
Online Marketing Executive at GS1 UK
From January 1, 2012 and still in this role.
Learning Technology Officer (Senior Manager) at College of Teachers
From September 1, 2009 until January 1, 2012.
eBusiness Manager at Institute for Optimum Nutrition
From September 1, 2009 until September 1, 2009.
KTP Associate (Project Manager) at London South Bank University
From February 1, 2007 until January 1, 2009.
Web Designer and Developer at Comprehensive Solutions Ltd
From September 1, 2004 until January 1, 2007.
Education and Qualifications
2007 – 2010
Company sponsored MBA, completed part time whilst in full time employment. The MBA gave me a strong grounding in business working alongside very credible peers especially within marketing and strategy. This has led to all online work being considered by two views, technology and the business.
Dissertation – The use of web based technology as a competitive advantage.
1999 – 2003
Second highest award within the first cohort of the now flagship degree of Media City, Manchester. The degree covered web technology, print and web design, multimedia, video production and business strategy.
Dissertation – A comparison of web based programming languages.