|Job Title||Consulting Managing Director/SEM Manager|
|Registered Since||26 Jun 2010|
|Areas of Expertise||Multichannel Marketing, Online Advertising, Organic/Natural Search (SEO), Paid Search (PPC), Web Analytics|
|Contact Details||Address: Costa Mesa, CA 92627, United States|
About MeChristopher Regan email@example.com
Costa Mesa, CA 92627
....dynamic SEM/SEO/PPC and project management role requiring thorough experience in strategy and structured marketing & analytics, web/IT/CMS configurations, team/vendor communication & leadership – a position entailing practiced skills delivering both current and emerging web technologies.
SEM/SEO/Analytics expert delivering revenue growth, lead generation, brand distribution, customer interaction and corporate presence by: Consistentlyexceeding SEM performance targets using progressive project management methodologies, strategies and tactics; producing/distributing actionable analytics; delivering focused marketing, project, IT platform problem resolution. Industries have included: Automotive, Retail, Financial Services, Pharmaceuticals, Educational Markets & Institutions, Advertising, IT services and Consulting Firms.
WORK HISTORY Thematix: RDFa/Schema.org/RDFa implementation for international hospitality properties online. TK Carsites/KPA: SEM, SEO, CPC, Analytics, RDFa for top-tier automotive clients online. THE LEASE OUTLET Costa Mesa, CA 09/07 – present Web SEM/SEO/PPC Marketing; IT Manager. Analytics & web lead generation efforts. Achieved outstanding Organic results – SERPs (e.g. “Lexus lease”, “mercedes leases” rankings across Yahoo, Google, Live, Ask.com). Designed, then executed all PPC/CPC efforts (across Yahoo, MSFT, Google, social networks: Twitter, Digg, Facebook, et al.). Stabilized all undocumented internal systems and external Asp.NET web properties inherited from three previous contractors using RUP/UML/JAD methodologies. Other duties: information architecture, DMA, hiring/management, partner strategies, overhaul/maintenance of internal systems (servers, client applications).
WEBSONIC (purchased in 2007 with all staff termination; now ACCESSWEB) Costa Mesa, CA 06/2006 – 06/2007 Manager, Consumer-focused website Services (Client Services, including SEO/analytics, Project Management via UML/Use Cases, Information Architecture, Business Development and strategic consulting for web marketing, web systems integration). Client verticals included Retail, Automotive, Life Sciences, Genetics, Real Estate, Legal (electronics, nutrition, clothing et al.). Contributed to Websonic’s successful growth – e.g., its purchase by AccessWeb; company dissolved upon purchase (retained hardware only).
STUDIO1440 New York City, NY (from Newport Beach, CA) 2003 – 2005 Contractor part-time (RFP’s/business requirements documentation/web marketing); AIG, Reliant Pharm., Aetna, Portaga (Sabre Systems reservations), et al.
LOUDCLOUD/OPSWARE (now EDS and HP) Sunnyvale CA 2002, Consultant, (Network Management Software)
DIGEX (WorldCom, now MCI/Verizon) New York City, New York 2000 - 2001
Solutions Sales Manager, Application Service Provider/Software-as-a-Service (ASP/SaaS) Program; only manager for this program for the New York City area
Only East Coast territory Manager to deliver successfully within this unique Digex/WorldCom program. Led efforts to:
Pursue proactive, collaborative selling with partners such as Microsoft (Educational Institution SaaS/ASP software delivery), and with other targeted partners: Macromedia/Allaire (Cold Fusion/Spectra), Alcatel/Lucent, Sun Microsystems, Oracle, CommerceOne, Ariba, OpenMarket, Vignette, Samsung, Computer Associates, et al.
Deliver the first two partners, Innovectra/Web Miner (advertising data mining), Teledata (credit services) into the Alliance Program through the Application Service Provider model (Software-as-a-Service, SAS)
Establish new performance contracts with Software Vendors so as to enable/incentivize the entire national Sales Force to sell/quickly deliver multiple solutions (e.g., content management solution from Macromedia/Allaire, ASP solution from Computer Associates, development platforms from Citrix)
US INTERACTIVE New York City, New York 1999-2000
Business Development Director; Client Services Director (Sales lead; Systems Development /Project Management lead)
Sold and led the #1 revenue engagement for the company worldwide (Biotech B2B with CRM, SFA, KM)
Managed, and acted as lead resource, in projects between client teams and external firms. Developed strategy/tactics for each project execution, performed close follow-up with consultants, project managers, and all technologists. Pursued close partner relationships (e.g., Digex, Exodus, Vignette, Sun, Microsoft, Rational, CommerceOne, Ariba). Developed DM plans for USIT locally into Global 2000; created Wireless branding campaign with New Jersey transit authority.
Clients included American Express, RCA, AIG, Adidas, Publisher’s Clearing House, Citibank, Deloitte Consulting, Promega (Biotech, Business-to-Business Portal, including Wireless inventory component), Oncology.com, Siemens (Business-to-Business Portal for Maintenance, Repair and Operations – MRO Project), and an internal wireless project for brand marketing.
Created Request for Proposals and responses, led face-to-face presentations for: Proctor and Gamble, Johnson and Johnson (eJ&J), American Express, Credit Suisse First Boston, Chase, Arts and Entertainment cable network, Goldman Sachs, Sylvania, et al. Spoke at both Ziff-Davis and Forrester conferences.
I-FRONTIER (now aQuantive/Razorfish/Avenue A/Microsoft) Philadelphia, Pennsylvania 1998
Client Services/Business Development– Major Client Marketing
Led full-service, major client marketing efforts for interactive advertising agency. Sold/managed account marketing projects for functionality-rich web sites. Translated emerging technologies of internet marketing environments into distinct returns on investment for top pharmaceutical companies. Clients included Claritin, Prilosec, Accutane, Business 2.0 magazine. Delivered campaign reports. Tactics included use of Alex data (its first client); IP-addressed advertising.
INFONAUTICS Wayne, Pennsylvania 1995 –1998
Sales/Business Development, Project Manager & Marketing Manager
Initiated and guided marketing/sales or acquisition, retention, and market segment expansion for multiple information-based Internet products for start-up (later NASDAQ listed). Acted as the department liason for system development, integration, quality assurance, and network opertations to ensure the integrity of all marketing related communications including technical documentation. Managed mirrored websites in the United Kingdom, Australia. Delivered weekly, monthly P&L statements to upper management. Oversaw visitor, client, advertising software reporting and attendant systems. Infonautics’ core products can now viewed by visiting HighBeam and ProQuest.
OTHER PERTINENT WORK EXPERIENCE
LIBERTYNET/UNIVERSITY OF PENNSYLVLANIA (Incubator Project) Philadelphia, Pennsylvania 1995 - 1997
Internet Instructor Taught Internet business concepts/applications to corporations (e.g. Cigna) and non-profits (e.g. Red Cross), including basic to complex HTML and the upcoming strategies of web marketing. Presented development processes for brand management, including graphics development, site navigation, and information architecture to students.
UNIVERSITY OF PENNSYLVLANIA Philadelphia, Pennsylvania 1998 – 1999 Invited Lecturer: Graduate School of Education International Programs Lecture: "Financial Services and the Internet"; Peoples Bank of China, Credit Suisse, CIGNA
WORLD AFFAIRS COUNCIL Philadelphia, Pennsylvania 1996 – 1997 Volunteer Webmaster, technology consultant, HTML instructor within a University of Pennsylvania outreach program. Clients: CIGNA, public schools, et al.
UNITED NATIONS I.L.O./Canadian Int’l Development Agency Moshi, Tanzania, 1989 Univ. of Pennsylvania/Wharton School’s Management & Behavioral Science Center sponsored project, with the Canadian International Development Agency (CIDA). Staff Resource Member for multiple conferences involving agricultural and industrial economic planning across the country’s states and unions at the Coop. College of East Africa.
University of Pennsylvania: B.A., Economics, Philadelphia, PA, 1989. Undergraduate and Graduate work included Location Economics, Advanced Math, multiple languages, study within the Wharton School (Decision Sciences, Finance).
Software/tools: MS Office Professional (Word, Power Point, Excel, Visio, Access), WebTrends, Google AdWords/Analytics & DoubleClick’s DART, VisualScience/WebSideStory (now Omniture), WebLog Analysis, MS Project, MS Source Safe, Adobe’s CS3, MS IIS/ASP2.0, Content Management solutions, UML suites, Compuware Optimal Trace, Business Object’s Crystal Xcelsius, Channel Advisor; knowledge of SalesForce.com’s APEX platform, WebEx’s Connect platform, IBM OmniFind and some PHP.
Blog comments by Christopher Regan
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