| Name | Claire Backhouse |
|---|---|
| Job Title | Product Manager |
| Organization | SCEUK |
| Member Since | 14 Apr 2010 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Online Advertising, Social Media, Community Management |
About Me
I am currently the Brand Manager for PSP (PlayStation Portable) in the United Kingdom. With over eight years of marketing experience within both the entertainment and FMCG industries I have a strong strategic marketing and marketing communications background. I have extensive strategic planning experience from my time at Cadbury and Sony as well as years of experience planning ATL and BTL marketing campaigns, including some of the largest spends for PlayStation 3 software titles in the PAL regions.
Education and Qualifications
Bachelor of Commerce, Bachelor of Arts.
Majors: Marketing and Film and Television.
