|Job Title||Marketing Automation Specialist|
|Organization||Vodafone Global Enterprise|
|Member Since||1 Oct 2012|
|Areas of Expertise||Content Marketing and Strategy, Email Marketing, Online Copywriting, Marketing Automation|
I would describe myself as an ambitious and driven individual who thrives when working under pressure. I am professional, personable and will always seek opportunities to develop and take on new challenges.
My enthusiasm lies within digital marketing, social media marketing and integrated online marketing. I am also currently broadening my skills within print and online publications.
Using marketing automation software, Eloqua, I am responsible for building and executing digital marketing campaigns. I work alongside regional marketeers across Asia Pacific, America, Northern, Central and Southern Europe to implement fully integrated and considered digital campaigns on behalf of Vodafone Global Enterprise (VGE).
This involves data management, segmentation, lead scoring and profiling as well as deploying the campaigns and ensuring reports are analysed effectively and intelligently to ensure a maximum ROI.
I also provide guidance on campaign best practice including campaign flow, email design, A/B testing and campaign design.