Namecorky roth
Job TitlePartner
OrganizationDigett
Subscription LevelSilver
Registered Since28 Feb 2013
Areas of ExpertiseB2B Marketing, Content Marketing and Strategy, Strategy & Operations, Optimization, Marketing Automation
Contact Details
Email:
Telephone: 210-334-7875
Mobile: 210-334-7875
Address: 11503 NW Military Hwy, Suite 202, San Antonio, Texas, 78231, United States

About Me

20 year career in Marketnig and Sales. During that time, I’ve held executive-level positions at some of the top Fortune 100 companies, including; AT&T, Liberty Global and Time Warner Cable.

I joined Digett as Partner. Through strategic design, search marketing expertise, social media optimization and the application of analytics, Digett increases our clients ability to be found online — raising brand awareness and generating customer response across all digital platforms. Our typical clients’ goals include the creation of powerful online platforms, demand generation, engagement, and commerce.

Learn more about us at www.digett.com

Career History

Partner at Digett

Here at Digett, I lead digital strategy and business development, where I use my passion for digital technology and a deep understanding of consumer behaviors online to influence raising brand awareness and generating customer response across all digital platforms.

Regional Vice President at Time Warner Cable

Introduced a proprietary customer segmentation strategy aligned with key marketing imperatives ; Utilized Customer Lifetime Value (CLV) metrics to inform pricing and retention decisions ; Applied Media Mix Modeling (MMM) and predictive tools to optimize media effectiveness and MROI ; Utilized digital marketing and technical applications to optimize lead generation throughout the sales funnel and improve quality.

Vice President, Marketing & Sales at UPC and Chello Broadband

Led pan-European program to over-haul network platform and consumer proposition - increased Digital penetration from 4% to 57% ; Increased broadband acquisition share in highly competitive markets from 33% to 55% - influenced by new tiered pricing strategy ; Gained brand consistency and campaign effectiveness by establishing standards and tools across 11 European operational entities

Director, Marketing & Sales at AT&T Broadband/TCI/Intermedia Partners

On management team responsible for defeating threat from People’s Choice, America’s first cable TV competitor ; On the team responsible for defeating SNET, America’s first telco to offer bundled services ; Prioritized set of sales initiatives used to measure, enable and motivate ; Established significant retail presence in over 46 locations within the San Francisco Bay Area to increase sales 8%