Craig Johnson

Name	Craig Johnson
Organization	MMU
Member Level	Enterprise
Member Since	21 Jul 2006
Areas of Expertise	Content Marketing and Strategy, E-commerce, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Strategy and Planning
Contact Details	Telephone: 01618328884 Address: United Kingdom

About Me

Craig Johnson is an experienced digital marketer and digital media-publishing manager, having shaped the online marketing strategies for over two hundred organisations including newspaper publishers, radio stations, retailers, football clubs and other high profile businesses since 1996.Craig is an Associate Lecturer at Manchester Metropolitan University and works as a trainer for the IDM.

My Links

Enjoy Manchester
EnjoyManchester provides cheap hotels in Manchester

Fly Fishing
A Fly Fishing blog for trout fisherman in the UK

Craig Johnson
Craig Johnson's personal blog

Enjoy Edinburgh
Cheap hotels in Edinburgh, Scotland, UK

Career History

Digital Director at JWT
From October 1, 2011

Commercial Director at Photolink
From October 11, 2010 until October 1, 2011.

Commercial Director at Rippleffect
From October 1, 2004 until October 8, 2010.

Responsible for all sales and marketing activity within a digital agency and have grown revenue by four hundred and eighty percent in four years, driving the company in to the Deloitte Technology Fast 500 EMEA and triggering a multi million pound by acquisition Trinity Mirror plc.

Digital Media Manager at Guardian Media Group Regional
From May 1, 2001 until October 1, 2004.

I developed and implemented profitable Internet strategies that generated over £1million in new revenue in the first year rising to £2.5 million in year two from the electronic versions of over twenty newspaper publications and radio stations, such as www.manchesteronline.co.uk, the online edition of the Manchester Evening News, and www.realradiofm.com.

New Media Manager at Cumbrian Newspapers Group
From January 1, 1998 until May 1, 2001.

I founded an arm of the business responsible for new media activity and established sites providing news and community information such as www.cumbria-online.co.uk. I was responsible for the project and business management of all new media developments within a regional newspaper publisher and radio broadcaster.