|Job Title||Managing Director|
|Organization||Dawn Productions LLC|
|Member Since||27 Mar 2009|
|Areas of Expertise||Content Marketing and Strategy, Connected TV, Mobile, Multichannel Marketing, Strategy and Planning|
Cris is renowned for her impressive breadth of business relationships in the media and entertainment world, and amongst marketers, technologists, venture capitalists, and entrepreneurs. She’s been a digital media maven for as long as there’s been digital media.
Throughout her 30 years of experience, Cris has innovatively combined content, commerce, and social engagement into media, creating monetization opportunities and compelling interactive experiences. She is a creative executive and entrepreneur with a proven track record. Cris has packaged and produced award-winning digital media projects, including online videos, games, and applications and widgets. She excels at being part of the creation and growth of new products and at leveraging and extending existing brands and products.
Recent work has focused on the intersection of online video and social media promotional tools to drive revenue through syndication, buying triggers, and engagement vehicles with a company, brand, or product. This ranges from the basics of employing video to strategic recommendations on monetization, content and campaign development, and syndication strategies. It includes negotiating and executing the partner deals for syndication and advertising and sponsorship, and managing and enhancing the relationship on an ongoing basis. She's also acquired enthusiast programming from both TV and online resources and curated programming channels.
Her professional and personal passions include the body-mind-spirit realm, wellness, green initiatives, and East Asian culture. If you asked many people what word comes to mind when they think of Cris, it may be her energy or passion, but it is likely to be her ability as a connector and her desire to use these connections to make the world a better place, and our individual lives more authentic and honorable. That’s what she values above all in herself and in others. She’s connected. She’s effective. She cares.
Managing Director and Executive Producer at Dawn Productions LLC
From January 1, 2001 and still in this role.