|Organization||Glow Digital Media Limited|
|Registered Since||28 Sep 2009|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Strategy & Operations, Web Analytics, Web Project Management|
I have over 11 years of experience working with large blue chip advertiser clients for a range of specialist digital and communications agencies. These have been gained in management, marketing and corporate development experience in high growth digital agency and internet technology environments. Tangible successes achieved in various organisational conditions that have included start-up, rapid growth and mature businesses.
SEM, affiliate marketing, internet marketing, internet technology - tracking, reporting, optimisation. Interpreting online data as a means to make business decisions. Monetising websites and content. Mobile marketing. Training. Cooking and eating. Having fun.
Working with publishing groups to help them monetise inventory more effectively.
Advising on internet strategy for directory & comparison sites
Managing PPC & SEO projects for large retail businesses.
Implementing tracking, reporting, optimisation technology for agencies, publishers and advertisers pan-EU. Led the commercial team across 5 offices in EU.
Experience within technology CS, Sales. Contributed to product, tech & marketing. Part of senior team at TradeDoubler's technology division.
Glow Digital Media Ltd is the company I formed together with the ex-Product Strategy Director of TradeDoubler, John Helstrip, in 2009 to help agencies, publishers and advertisers realise their technology vision. This involves creating bespoke applications on behalf of clients - to either increase IP or to improve efficiency, sourcing & project managing implementation of 3rd party apps into a business, or advising clients on digital strategy - which we do for retailers and publishers.