| Name | Dan Francis |
|---|---|
| Job Title | Head of Operations and Digital Development |
| Organization | Aimia |
| Member Level | Platinum |
| Member Since | 14 Sep 2009 |
| Areas of Expertise | Mobile, Multichannel Marketing, Strategy and Planning, Web Analytics, Web Project Management |
About Me
· Support all areas of the Aimia business in the development of customer/client-focused digital strategies
· Make Aimia in the EMEA region renowned for being on the cutting edge of digital loyalty development
· Key ownership of the digital innovation agenda - generating commercially-focused ideas that are taken through a business planning and proof-of-concept process to launch
· Continually analyse the market and client activity to select the most appropriate digital opportunities for Aimia EMEA to pursue – drive these forward to commercial and customer success
· Work across the group to ensure that the global digital strategy is implemented, that learnings are shared, and there is the minimal duplication of effort
· Develop digital properties (across web, mobile, social media) into the leading global examples in our field
