NameDan Lawrence
Job TitleProprietor
OrganizationShop21
Member Since11 Oct 2006
Areas of ExpertiseB2B Marketing, E-commerce, Online Advertising, Search Marketing - Organic/Natural (SEO), Web Project Management
Contact Details Mobile: 07837512350
Address: Crusader House, 145-157 St. John Street, LONDON, EC1V 4PY, United Kingdom

About Me

Started at a west London web design agency in 97 after graduating, worked on accounts like Tefal, Bonus Print.  Also developed an IT sales channel for the company to diversify & increase profitable revenue which resulted in winning large accounts like Anderson Consulting (now Accenture).

Nothing excited me as much as SEO though which I started to focus on in 98 & launched UK's first 'pure-play' online store selling technology products direct to consumers/end users as a test ground for investigating and researching the wonderful world of Search Engine Optimisation (SEO).

Achieved #1 SERPS on Google for all highly competitive KeyWords targeted such as 'ipod accessories' & held them for aprox 5 years & enjoyed the resulting business, now expanded on to Amazon etc and re-developing next generation site to fully exploit multi channel opportunities and greater automation (& regain lost SERPS due to out of date e-commerce system)

SEO Manager for a London based digital marketing agency

My Links

Digital Nomad Blog
Digital Nomad experiment over summer 2008 seeing if it was possible to run a business from a tent living on a beach. It was :) but now back in blighty so no new posts until i travel again.

Shop 21
Shop21 is my online store I set up to practice SEO, succesfully, resulting in a fully functioning online business selling iPod accessories & other digital audio & video related technology products. Re-developing since so out of date.

Career History

SEO Manager at MangoStorm
From February 2, 2010 and still in this role.

SEO new biz, subsequent account & programme management

Proprietor at Shop21
From July 1, 1999 and still in this role.

Responsible for every aspect of the business

Education and Qualifications

BA Hons - Kings College London Uni. - Philosophy (1996)

B/TEC National Diploma - The Henley College - Business & Distribution

B/TEC First Diploma - The Henley COllege - Business & Finance

Forum posts by Dan Lawrence