|Registered Since||15 Jan 2009|
|Areas of Expertise||Online Advertising, Social, Organic/Natural Search (SEO), Paid Search (PPC), Web Design|
Address: 4794 35th St, Unit 201, San Diego, CA 92116, United States
Dana Todd, CMO of Newsforce, is more than just a pretty hair color. Personal brand aside, she has driven value for hundreds of companies since 1996, helping them find wisdom and success in interactive marketing. She is often seen speaking at major conferences such as ad:tech and Search Engine Strategies, and is frequently tapped by Wall Street analysts, trade and financial press for insights and trend predictions in search and online advertising.
Dana has had an illustrious career, first leading interactive agencies Bien Logic and SiteLab; then founding SEMPO and its training arm SEMPO Institute; and most recently launching a startup called Newsforce that redefines how companies think of advertorial and sponsored content. Newsforce helps news publishers leverage their trusted brands by offering a wholly new ad creative: “storytelling media” promotes brand stories, product news, thought leadership platforms, political campaigns and more. Newsforce Network helps provide new revenue streams for QuadrantONE, LA Times, Chicago Tribune, Newsweek, USAToday, Investors Business Daily, and more. Biolinks: Madison Avenue Journal interview , LinkedIn. Twitter @danatodd.
Founder, CMO at Newsforce, Inc.
From January 1, 2006 and still in this role.
Founder and Principal at SiteLab Interactive (previously SiteLab International)
From January 1, 1997 until January 1, 2008.
Account Executive at LAK Advertising, Habersham Group
From January 1, 1991 until January 1, 1995.
Staff Writer at Lawton Constitution, Mesa Tribune, Scottsdale Progress and Savannah News-Press. Society Editor, Frederick Daily Leader
From January 1, 1983 until January 1, 1988.
Education and Qualifications
Education: Bachelors in Advertising (Journalism), University of Georgia, USA
SEMPO (2004-present, served in executive roles VP, President and Chair; presently active Board of Directors)
Yellow Pages Association (advisory, Local Search Council)
Clickable, Inc. (advisory)
Jenna Druck Foundation (Board of Directors 2008-2009)