NameDana Todd
Job TitleCMO
OrganizationNewsforce, Inc.
Member Since15 Jan 2009
Areas of ExpertiseOnline Advertising, Social Media, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Design
Contact Details
Email:
Telephone: 619-459-3603
Mobile: 619-459-3603
Address: 4794 35th St, Unit 201, San Diego, CA 92116, United States

About Me

Dana Todd, CMO of Newsforce, is more than just a pretty hair color. Personal brand aside, she has driven value for hundreds of companies since 1996, helping them find wisdom and success in interactive marketing. She is often seen speaking at major conferences such as ad:tech and Search Engine Strategies, and is frequently tapped by Wall Street analysts, trade and financial press for insights and trend predictions in search and online advertising.

Dana has had an illustrious career, first leading interactive agencies Bien Logic and SiteLab; then founding SEMPO and its training arm SEMPO Institute; and most recently launching a startup called Newsforce that redefines how companies think of advertorial and sponsored content. Newsforce helps news publishers leverage their trusted brands by offering a wholly new ad creative: “storytelling media” promotes brand stories, product news, thought leadership platforms, political campaigns and more. Newsforce Network helps provide new revenue streams for QuadrantONE, LA Times, Chicago Tribune, Newsweek, USAToday, Investors Business Daily, and more. Biolinks: Madison Avenue Journal interview , LinkedIn. Twitter @danatodd.

Career History

Founder, CMO at Newsforce, Inc.
From January 1, 2006 and still in this role.

Life in a startup is fun and challenging - working from the ground up to drive product design and quality, customer acquisition, technology strategy, market positioning, and corporate fundraising. Newsforce is a B2B play, a software platform that acts as a "revenue engine" for news websites to garner incremental revenue via advertorial sales and content strategy. Publisher customers include QuadrantONE (a joint venture between news properties owned by Hearst, Gannett, Tribune, and NY Times Groups), San Diego Union-Tribune, Picket Fence Media, and Investors Business Daily. Also built and published a software-as-a-service to help PR writers to optimize press releases for SEO, distributed in partnership with Business Wire.

Founder and Principal at SiteLab Interactive (previously SiteLab International)
From January 1, 1997 until January 1, 2008.

Helped grow the company from startup to one of the top interactive agencies specializing in search marketing and search-friendly web design. Ranked in Top 14 SEM firms in constellation report by Jupiter (2004). Worked with medium to large companies to establish web presence and internet marketing strategy. Clients included Intuit (TurboTax), Fair Isaac, Hot Spring Spa, WD-40 Company.

Account Executive at LAK Advertising, Habersham Group
From January 1, 1991 until January 1, 1995.

My "print advertising" years working with companies such as NTN Communications, Encad, HST Golf, and others. Primarily B2B marketing, producing print ads, collateral, and trade show support. The launch of the World Wide Web in 1995 changed my view forever, and I could never go back to print. But, the foundation training prepared me to apply old-school advertising tactics to new-school technologies.

Staff Writer at Lawton Constitution, Mesa Tribune, Scottsdale Progress and Savannah News-Press. Society Editor, Frederick Daily Leader
From January 1, 1983 until January 1, 1988.

Beats: general news, sports, regional news, religion, lifestyle, fashion. Also wrote advertorial, special sections for advertisers (led to my discovery of ad copywriting as a passion).

Education and Qualifications

Education: Bachelors in Advertising (Journalism), University of Georgia, USA

Boards:

SEMPO (2004-present, served in executive roles VP, President and Chair; presently active Board of Directors)

Yellow Pages Association (advisory, Local Search Council)

ad:tech (advisory)

Clickable, Inc. (advisory)

Jenna Druck Foundation (Board of Directors 2008-2009)

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