|Job Title||Digital marketer & web strategist|
|Organization||Radium Communications Ltd|
|Member Since||22 Aug 2010|
|Areas of Expertise||E-commerce, Email Marketing, Mobile, Social Media, Strategy and Planning|
I keep up with trends, filter the noise, and help companies like yours put digital marketing, web strategy, social media, mobile marketing, ecommerce, mcommerce and online branding to work.
I am a traditional and digital marketing and communications professional with over 10 years marcomm’s, strategic campaign planning and management experience in B2B & B2C FMCG, retail, financial, pharmaceutical, travel, technology and telecommunications industries. I have extensive experience in taking a concept to market delivery. I am recognised for creative problem solving, proactive attitude and always delivering beyond expectation with a strategic background and excellent understanding of business drivers and the importance of innovation and trend analysis.
At Curious|Bourne I worked across global accounts including Invitrogen (Life Technologies), McAfee, Dell, Ricoh, Canon, Arcadia Group (TopMan & TopShop), Adidas, Royal Caribbean Cruises, Stepstone Solutions and Hotel Connexions. At Fleishman-Hillard I was responsible for delivering strategic digital marketing campaigns across a number of UK, European and global clients including HSBC, P&G, ETB, KAUST University, EA Games, Novartis, UCB, BMS, Wyeth, APG, & ATAG (Enviro aero), Symantec, RIM (BlackBerry), AVAYA & AT&T among others.
Client-side I am experienced with the working environment and conditions of a global marketing department, product marketing, channel marketing and brand management. I have worked with some of the biggest reseller networks globally and some of the world’s largest retailers and distributors and brands including: Fry’s Electronics, Radio Shack, The Home Depot, Ritz Camera, Brandsmart USA, Makro, Maplin Electronics, Currys, PC World, Amazon, Misco, Carrefour, Dixons, Wynit, Ingram, Gem, Techdate and Northamber, and worked with brands like Nokia, Sony-Ericsson, Samsung, LG, HTC, Blackberry and Motorola.
I have also consulted on many digital & offline projects in a variety of roles including specialist project manager for Lyris Technologies, online marketing manager for Diamond Manufacturers and ecommerce manager.Offline I have worked on travel brands like Jetset & Travelworld.
Marketing management, channel marketing, multichannel marketing, product management, global brand management, campaign management, digital planning, ecommerce, online advertising, 360 marketing, change management, mobile marketing, telecommunications, mcommerce, social media, socialcommerce, viral marketing, viral games, video, online PR, OEO, OBO, SEM, SEO, PPC, web analytics, eCRM, CRM, database strategy spanning e-newsletter, in-store channels, intranet, extranet.
Social media and mobile marketing is the key to building an invincible position for yourself and your business online. Word-Of-Mouth has always been the single most powerful marketing tool. Now WOM is being amplified and accelerated beyond belief. This is the gold hidden in social media, the fastest-growing segment of the Internet. The challenge for entrepreneurs and businesses is how to give focus and direction to their engagement with social media — and more important, how to get tangible results combined with your other digital marketing & communication plans.
For more information or to contact me visit http://www.danieleasterbrook.com/contact/ or via LinkedIn @ http://www.linkedin.com/in/danieleasterbrook
Education and Qualifications
- Monash University - Masters of Business (Interative Marketing)
- Monash University - Bachelor of Business (Marketing)
- Victorian Business College - Associate Diploma of Business Marketing
- Recording Technology Centre - Advanced Certificate in Sound Production
- CairnMillar Institute - Basic Workplace Counselling & Psychotherapy Skills Certificate
- Various other CIM and independant professional certificates/awards