| Name | David Andrew |
|---|---|
| Job Title | Director, Marketing & Sales |
| Organization | The Open University |
| Member Level | Silver |
| Member Since | 4 Nov 2009 |
| Areas of Expertise | Lead Generation, Multichannel Marketing, Strategy and Planning |
| Contact Details | Address: Walton Hall, MILTON KEYNES, MK7 6AA, United Kingdom |
About Me
David Andrew joined The Open University as Director, Marketing & Sales, in 2006. In a career spanning over 30 years he has been a director in “blue chip”, service sector businesses such as npower, Hilton, Bass, Grand Metropolitan; leading strategy, commercial planning, communications, marketing, sales and customer relationship management teams in “Business to Consumer” and “Business to Business” sectors. With particular experience developing businesses and revenue streams, from scratch, by merger and by acquisition.
Prior to the university he was a Sector Director with Atos KPMG, a global consulting and technology business, specialising in CRM in the service sectors, leading client relationships in consultancy, development programs, managed operations onshore and offshore.
In 1999, he was one of the 4 original directors appointed by National Power [subsequently rebranded Innogy] to lead the development and launch of npower as the retail energy division prior to deregulation. Following launch npower acquired and integrated 5 separate energy companies and grew the customer base to over 7 million homes and 600k businesses.
npower won 2001 Financial Times Global Energy Award for Marketing Campaign of the Year.
At npower he was Divisional Director Residential, responsible for commercial planning, marketing, sales and service teams. He also acted as Group Marketing Director for Innogy, responsible for developing the new corporate identity, corporate and internal communications and marketing services. Latterly he was Brand Development Director for RWE npower, after Innogy was taken over by RWE; a global utility company based in Essen, West Germany.
During the 1990’s he was a Director of Hilton UK and one of 6 global Vice Presidents of the Hilton Worldwide Alliance, responsible for in-region activities including strategy, commercial planning, business development, sales, marketing, communications, call centres, reservations systems and e commerce promoting Hilton Hotels world wide to European customers.
At Hilton he developed and launched the “Hilton Direct“ Business to Business sales team, implemented the new Hilton identity and Hilton HHonors loyalty program and directed partner relationship management for Hilton with in-region airlines and organisations.
Hilton Direct won 1998 Direct Marketing Award for the Best New Sales Operation.
Prior to this he was General Manager, responsible for commercial, sales & marketing teams in the financial services sector, that developed and launched The Leeds new identity and retail layout, Liquid Gold, regulated sales team, N&P Direct and Guardian Direct Insurance.
Guardian Direct Services Award 1993 for new business development.
In his early career he was with Bass and Grand Metropolitan from graduate entry, through Brand Management, to Marketing Director, responsible for the development and management of leading consumer brands such as Fosters Lager, Grolsch and Webster’s Yorkshire Bitter.
Education and Qualifications
A graduate of Leeds University in 1978, he has an MA in Economics & Statistics, [specialising in econometrics] and a BA (Hons) in Business Studies & Marketing. David has been elected a Fellow of The Chartered Institute of Marketing, is a member of The Marketing Society, The Routes to Market Association amongst other professional organisations and networks.
