David Cushman

Name	David Cushman
Job Title	Director of Social Media
Organization	Brando Social
Member Since	17 Jan 2009
Areas of Expertise	E-commerce, Multichannel Marketing, Social Media, Community Management, Strategy and Planning
Contact Details	Email:

About Me

David Cushman is a world-class thought leader and strategist in social media, the power of the network, and how its impact changes everything.

He helps brands and organisations adapt to flourish in the networked world.

He is the author of the Power of the Network.

His blog, fasterfuture.blogspot.com is ranked among the UK's Top 20 Marketing Blogs by Adage.com and the top 50 PR blogs.

He is ranked in the top 100 people in the advertising and marketing space using twitter, worldwide.

He has 20 years experience in media - formerly as digital development director at Bauer Media (previously emap plc) and is currently employed four days a week as Director of Social Media at London-based full service social media agency Brando Social.

His fifth day is his own for consulting and speaking.

David has deep understanding of the emerging dominance of communities and how brands, companies and messages can adapt to prosper in a rapidly changing world and has authored a series of widely respected white papers on the subject.

He also blogs at /message - a top 5K-ranked blog (by Technorati.com)

Faster Future's readers include Alan Moore & Tomi Ahonen (Communities Dominate Brands), Stowe Boyd (/message) Robert Scoble (Naked Conversations), Hugh Macleod (Gaping Void) Mark Earls (Herd), Joseph Jaffe (Life after the 30 second spot), David Armano (Logic + Emotion), Euan Semple (social computing expert) Neil Perkin (Director of Marketing & Strategy, IPC) and Ajit Jaokar (Mobile Web2.0).

Internet pioneer Ivan Pope described him as: "My favourite media employee".

“Few have what David has [1] a deep understanding of their existing business and [2] a clear vision of where that business can go in the light of the significant challenges of the digital world."
Alan Moore CEO - SMLXL Author: Communities Dominate Brands.

“Every company in digital development should have a 'Dave'. Passionate, inquisitive, knowledgeable and fearless in all aspects of how digital technology are changing life and business, but particularly their cultural impact. Dave mixes with those whose focus is further ahead than the next quarter's results. The result is great knowledge, insight, provocative opinions and a strategic perspective.”
Gus Swan, head of technology, Bauer Consumer Media.

Neil Perkin placed him alongside Seth Godin, Clay Shirky, Jeff Jarvis and Don Tapscott for inspirational thinking.

He regularly presents around the world.

Recent work has focused on application of his theories in social media, fixed and mobile internet and community-dominated business models; those with the best fit for the networked world.

Strategic planning for the media industry, mobile internet strategy, community and social media strategy, understanding and deploying the power of the network, stimulating the edge of chaos, making membranes permeable, scoping digital projects, managing teams, delivering launches on time and on budget, being alive to change.
Engagement marketing.. and the impact that particular learning and thinking should have on editorial, marketing and advertising teams.