NameDavid Farrell-Shaw
Job TitleDigital Director
OrganizationIlpyondanshim
Member LevelSilver
Member Since10 Apr 2001
Areas of ExpertiseB2B Marketing, Strategy and Planning, User Experience and Usability, Web Project Management
Contact Details
Email:
Mobile: 07500831099
Address: 6 Machrie Green, Scotland, G75 9NJ, United Kingdom

About Me

My 'old world' background was in publishing. The move into web seemed obvious to me. I found, especially in the 1990's, that my skills were transferable to this medium.
My 'new world' break came when I gained a job with Compaq ( Now HP) as web manager, in their education sector. From there I moved to the public sector with Scottish Enterprise as manager of SE Online. After almost 8 years,in early 2008, I left SE to set up a consultancy service Wizard New Media.
In 2009 we merged with Artisan Design to form 3f Ltd we are currently operating two divisions 3fCreative and 3fDigital.
In 2010 I took up the post of General Manager at Specialisterne Scotland. The company works with high functioning Autistic Spectrum individuals to provide first class software testing, usability and accessibility, interface design, web analysis and other forms of test.

My Links

Specialisterne Scotland
Specialisterne Scotland is a social enterprise that trains, employs and supports people with autism to deliver professional software testing services in the UK. The company is operated under licence from Specialist People Foundation in Denmark by CEiS, Sc

Career History

Head of New Media at Scottish Enterprise
From July 1, 2000 until February 17, 2008.

Overall responsibility for all Scottish Enterprise online activity, including design, development and ongoing production. Duties: Budgets and web analytics. Managing and developing the structured processes and procedures for all workflow. Overall management for all Scottish Enterprise new media projects. Liaising closely with clients and technical departments across all levels to ensure all projects were delivered to deadline and specification. Establishing briefs with internal clients and for all Scottish Enterprise online ventures. Identification and propagation of best-practice in Digital Media, including monitoring competition and peer enterprises, new technology and applications. Developing and promoting online business strategies for individual products and Scottish Enterprise as a whole, incorporating editorial and marketing objectives The role demanded comprehensive knowledge of media and technology to ensure all elements fit together to produce successful websites. Biggest success reducing SE's 300 websites down to one channel saving an estimated £7.5 million as part of the business transformation process

Web Manager at Compaq Computer Ltd
From February 1, 1998 until June 30, 2000.

Manager of two e-business sites. Compaq.co.uk/education and the Non Stop Learning Store. The sites allowed Compaq to sell to the education sector by creating bespoke technical and software solutions.

Media Consultant at Wizard Media
From January 1, 1995 until January 1, 1998.

Working as a journalist and web-designer I created and managed a number of websites serving the retail and tourism trade. I set up a print and email newsletter The Dalriada Diary serving South West Scotland and Northern Ireland. As an early adopter of IT, I taught evening classes in ICT.

Marketing Director / Publisher at Toucan Publishing
From January 1, 1990 until January 1, 1992.

Toucan published a number of titles across a wide range of subjects. In addition to my marketing duties, I engaged in copy writing, photography and design on many of the publications. I project managed various international titles pulling in specialist journalist and photographers from around the world.

Editor at Oban Times
From January 1, 1987 until January 1, 1990.

Initially employed as a journalist, I was soon promoted to senior journalist and then to editor of Scottish Fishing Weekly. I originated the idea to publish a magazine devoted to the fish farming industry, Scottish Fish Farmer, and managed the project from conception to launch. I had full P & L responsibility including recruitment of staff, freelance technical advisers and industry leaders. Scottish Fish Farmer remains to this day the UK market leader. I learned desk top publishing and the seeds of the electronic medium were sown:o)

Education and Qualifications

BA (hons) History 2:1
HND video and multimedia production
PRINCE2 Project management
Post Graduate certificate in E-Business

Forum posts by David Farrell-Shaw