|Job Title||SVP Sales & Marketing|
|Member Since||13 Apr 2009|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Hosting & Managed Services, Lead Generation, User Experience and Usability|
I am helping companies like Olympus, Great America Insurance Group, MasterCard and ClubCorp add value to their sales pitches by creating compelling brand positionings that provide a strong point of difference and add value in proposals. Further I help these companies structure their messages into compelling reasons to buy and create effective databases to organized and prioritize their content. Finally I help automate their proposals with a Web 2.0 hosted application so they can insure that best practices are being used across their sales force while allowing individual reps the ability to edit and alter the proposal to the exact needs of the prospect.
I have developed integrated marketing plans for companies like Verizon, Gillette, IBM, United Technologies, Dow Jones, Deutsche Post and Prince tennis equipment to name a few. I have lead teams to uncover insights that get prospects into action. I can translate this into memorable communications using digital media or traditional media.
I have been successful in new business development using internet tools to increase exposure and leads. I have been effective at selling and closing sales with webinars, one-on–one WebEx presentations and in-person sales presentations. I have a knack for targeting prospects and finding best opportunities.