|Job Title||Director of Digital|
|Organization||General Healthcare Group/BMI Healthcare|
|Registered Since||31 Aug 2007|
|Areas of Expertise||Ecommerce, Multichannel Marketing, Social, Organic/Natural Search (SEO), Paid Search (PPC)|
With over 18 years experience in 'working for a living' and many of those being Marketing & Sales disciplines I can safely say I have worked through some major challenges, had brilliant success and found tthe industy's I've worked in to be full of dedicated folk.
I've enjoyed managing; Sales, Marketing, Account Management, Customer Service and eCommerce and Digital teams. Increased revenue through high-level and in depth commercial negotiations, delivered engaging ATL/BTL Marketing campaigns and procured and implemented new partnerships that have delivered significantly to the bottom line, and do you know what? From the day I started I've 'banged my drum' that it has to be all about the customer.
I'd like to think I approach this cut throat old world of commercialism with a personable, genuine approach after all; it's all about building strong internal and external relationships.
eCommerce (web, SEO, PPC, CRM, analytics)
Customer-centric web design and development
Creative service Management (artwork/content development)
Sales performance and management
Marketing strategy development
Integrated marketing communications
Customer-centric marketing planning and implementation
Agency management and selection
Life-cycle sales management
B2B & B2C global sales and account management
Multi stakeholder consultative sales, global RFP's
Travel consultancy, white label, cobrand distribution, affiliate marketing
Word Hotel (My Personal Blog)
Mainly my views on a rambling range of issues and subjects. More of ten than not of a digital bent but not always.
General Manager - eCommerce and Direct Sales at Virgin Holidays
From March 1, 2010 until June 30, 2011.
Head of Country Distribution at lastminute.com
From January 1, 2008 until March 1, 2010.