NameDrew Robinson
Job TitleDirector of Digital
OrganizationGeneral Healthcare Group/BMI Healthcare
Subscription LevelGold
Registered Since31 Aug 2007
Areas of ExpertiseEcommerce, Multichannel Marketing, Social, Organic/Natural Search (SEO), Paid Search (PPC)
Contact Details
Email:

About Me

With over 18 years experience in 'working for a living' and many of those being Marketing & Sales disciplines I can safely say I have worked through some major challenges, had brilliant success and found tthe industy's I've worked in to be full of dedicated folk.

I've enjoyed managing; Sales, Marketing, Account Management, Customer Service and eCommerce and Digital teams. Increased revenue through high-level and in depth commercial negotiations, delivered engaging ATL/BTL Marketing campaigns and procured and implemented new partnerships that have delivered significantly to the bottom line, and do you know what? From the day I started I've 'banged my drum' that it has to be all about the customer.

I'd like to think I approach this cut throat old world of commercialism with a personable, genuine approach after all; it's all about building strong internal and external relationships.


Specialities

eCommerce (web, SEO, PPC, CRM, analytics)

Customer-centric web design and development

Creative service Management (artwork/content development)

Sales performance and management

Marketing strategy development

Integrated marketing communications

Customer-centric marketing planning and implementation

Stakeholder management

Agency management and selection

Life-cycle sales management

B2B & B2C global sales and account management

Multi stakeholder consultative sales, global RFP's

Travel consultancy, white label, cobrand distribution, affiliate marketing

My Links

Word Hotel (My Personal Blog)
Mainly my views on a rambling range of issues and subjects. More of ten than not of a digital bent but not always.

Career History

General Manager - eCommerce and Direct Sales at Virgin Holidays
From March 1, 2010 until June 30, 2011.

Responsible for defining and delivering the strategic vision and commercial performance of a multi brand, multi channel business, ensuring each brand remains unique to itself whilst successfully delivering on and commercial promise and commitment

Head of Country Distribution at lastminute.com
From January 1, 2008 until March 1, 2010.

Heading up a team that consists of New Business Managers, Account Managers and Marketing managers. Working with partners to offer compelling and inspiring travel to their own customer base, understanding the tone of voice and specific marketing messages required to ensure conversion of traffic into a revenue stream.