| Name | Drew Robinson |
|---|---|
| Job Title | Director of Digital |
| Organization | General Healthcare Group/BMI Healthcare |
| Subscription Level | Gold |
| Registered Since | 31 Aug 2007 |
| Areas of Expertise | Ecommerce, Multichannel Marketing, Social, Organic/Natural Search (SEO), Paid Search (PPC) |
| Contact Details |
Email:
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About Me
With over 18 years experience in 'working for a living' and many of those being Marketing & Sales disciplines I can safely say I have worked through some major challenges, had brilliant success and found tthe industy's I've worked in to be full of dedicated folk.
I've enjoyed managing; Sales, Marketing, Account Management, Customer Service and eCommerce and Digital teams. Increased revenue through high-level and in depth commercial negotiations, delivered engaging ATL/BTL Marketing campaigns and procured and implemented new partnerships that have delivered significantly to the bottom line, and do you know what? From the day I started I've 'banged my drum' that it has to be all about the customer.
I'd like to think I approach this cut throat old world of commercialism with a personable, genuine approach after all; it's all about building strong internal and external relationships.
Specialities
eCommerce (web, SEO, PPC, CRM, analytics)
Customer-centric web design and development
Creative service Management (artwork/content development)
Sales performance and management
Marketing strategy development
Integrated marketing communications
Customer-centric marketing planning and implementation
Stakeholder management
Agency management and selection
Life-cycle sales management
B2B & B2C global sales and account management
Multi stakeholder consultative sales, global RFP's
Travel consultancy, white label, cobrand distribution, affiliate marketing
My Links
Word Hotel (My Personal Blog)
Mainly my views on a rambling range of issues and subjects. More of ten than not of a digital bent but not always.
Career History
General Manager - eCommerce and Direct Sales at Virgin Holidays
From March 1, 2010 until June 30, 2011.
Head of Country Distribution at lastminute.com
From January 1, 2008 until March 1, 2010.
