|Job Title||Director of Digital|
|Subscription Level||Small Business Multi-user|
|Registered Since||31 Aug 2007|
|Areas of Expertise||Multichannel Marketing, Paid Search (PPC), Web Project Management, Customer Experience, Content|
A dynamic senior leader with over 18 years experience in the development, management and growth of high performing, high growth companies. A proven track record in delivering growth through a combination of being a bold yet solid strategist, an eye for the opportunities that add real value, combined with a sleeves rolled up work ethic that by example ensures that I and the teams I've had the real pleasure of managing have consistently delivered above expectation.
I've enjoyed managing sales, marketing, account management, customer service, eCommerce and Digital teams. Increased revenue through applying sound business sense, a high degree of intelligence, recognising the opportunity and having the wherewithal to create opportunities for growth. Skilled in complex commercial negotiations, delivered engaging ATL/BTL marketing campaigns that have had demonstrable positive effect on the bottom line, procured and implemented new partnerships that have delivered, and you know what? From the day I started I've 'banged my drum' that it has to be all about the customer. If we're not where our customers need us to be you may as well take your ball home.
I approach the world of business with a personable, genuine approach after all; it's all about building strong internal and external relationships.
Specialties: All digital disciplines - (web, seo, ppc, crm, analysis, display, remarketing)
Sales development, performance and people management
Marketing strategy development and deployment
Integrated marketing communications
Customer-centric marketing planning and implementation
Agency management and selection
B2B & B2C global sales and account management
Multi stakeholder consultative sales, global RFP's
Travel consultancy, white label, co-brand distribution, affiliate marketing
Word Hotel (My Personal Blog)
Mainly my views on a rambling range of issues and subjects. More of ten than not of a digital bent but not always.
Director of Digital at BMI Healthcare
From July 1, 2011 and still in this role.
General Manager - eCommerce and Direct Sales at Virgin Holidays
From March 1, 2010 until June 30, 2011.
Head of Country Distribution at lastminute.com
From January 1, 2008 until March 1, 2010.