| Name | David Perlmutter |
|---|---|
| Job Title | Chief Accelerant |
| Organization | The Perl Group |
| Member Level | Bronze |
| Member Since | 24 Aug 2009 |
| Areas of Expertise | Mobile, Community Management, Strategy and Planning |
About Me
· Possesses 20+ years diverse marketing, promotion and media experience effectively converging brands, innovative technology and the creative process
· Adapts breakthrough technology allowing brand marketers to build longstanding, loyal and growth relationships with their constituencies through any and all venues (channels)
· His professional expertise includes digital innovation, business development, strategic planning, sports & entertainment marketing, and direct account management of CPG, retail, beverage, automotive, medical, and media categories
· Built an industry leading digital marketing agency which serviced Fortune 100 brands with customized software designed to augment CRM databases – clients included Mercedes Benz, Allstate, Coca-Cola, MillerCoors and Philip Morris
· His communication skill set serves as an effective platform to lead and interact with a diverse variety of employees, co-workers and clients (software developers, sales reps, project management and marketing, e.g.)
· David is a proponent of leveraging technology to serve the consumer – user needs to be able to access content whenever, wherever and however they please – this is the key to digital success
· Has regularly crafted annual financial forecasts including revenue goals for digital sales teams as well as the specific sales strategy for each team member to manage their accounts and consistently meet their goals
