NameDeborah Collier
Job TitleManaging Director and Chief Strategist
OrganizationEcho E-Business Management Ltd
Member Since16 Jul 2007
Areas of ExpertiseE-commerce, Social Media, Community Management, Strategy and Planning, Web Project Management
Contact Details Telephone: 02081236357
Address: UK, SL4 3BB, United Kingdom

About Me

Deborah has as worked in e-business and technology for the last 14 years. She has helped both SME's and large international corporations such as PriceWaterhouseCoopers, John Lewis, Kenwood, Hewlett Packard, Rolls Royce, JPMorgan Chase, setting up and training web management teams, implementing e-business systems and e-commerce, advising on strategy and management of e-business projects, as well as leading development projects to fruition.

She spent two years with PriceWaterhouseCoopers training and advising Partners and Marketing Teams around the globe, on e-risk management, accessibility, design best practice, e-marketing, metrics analysis, and use of their content publishing system. She also led several development projects and requirements workstreams, such as web site accessibility and the integration of applications into the PwC Global Enterprise Portal.

As well as running her own e-commerce agency in 2001 for SME's, she has created, built, managed and branded several web sites such as learnebusiness.com and a music portal, which received 24/25 score for branding by New Media Age Magazine.

She has an M.Sc. in Business Information Systems, as well as project management, web and technical qualifications.

My Links

E-Business Consultancy Site - Echo E-Business
E-Business and Online Strategy E-Business Training and Advice Web and E-Commerce Management Customer Experience and Usability Web Site Evaluations E-Marketing Management Web Design and Online Branding

COB Certified E-Business Manager Qualification
The essential course for any business owner, web manager or marketer, embarking on getting their business online or improving an existing presence. Practical learning throughout the course, provides a solid foundation for aspiring e-business managers, as

E-Business Training Courses
A Real World Approach to E-Business. An alternative portfolio of e-business courses to E-Consultancy.

E-Digital Retail - Uniting the High-Street with Digital
e digital retail is an innovative service specialising in integrating digital with in-store retail. We focus on customer retention and engagement in both the online and off-line space using cutting-edge technologies, profitable strategies and expert train

Online Courses in E-Business
E-Business Know-How™ is a suite of high-quality online courses tailored to the needs of the small and medium sized business. Our training will help you make the right choices for your business, avoid expensive mistakes and save you both time and money!

Career History

Managing Director and Chief Strategist at Echo E-Business Management Ltd
From May 5, 2007 and still in this role.

Managing Director at Madam Music Ltd
From September 1, 2002

Head of Record Label,and 5 Music Web Sites including madammusic.com

Online Strategy Advisor/CRM/Web Consultant at PriceWaterhouseCoopers

Helped Clients in the PwC Partnership to understand and Identify business needs and opportunities provided by web and new media technologies - Trained and advised on use of web technologies, content management system, design, branding and e-risk guidelines (E.g. pwc.com - c. 30,000 page site of c. 800 global contributors) - Advised client teams on strategies and tactical requirements to satisfy business objectives –Marketing, Metrics, content Strategy, technology -liaison between technical and business teams. - Requirements gathering and formulation (e.g. Portal, Content Management System, Helpdesk, Web Infrastructure, Metrics, E-risk Management) - Project Led– Requirements workstreams to Integrate PwC applications into the Global Portal; to Create a Global Developers Resource Library; Firmwide accessibility - Coordinated Development, Production Resources and suppliers (Content, design, branding, technology, e-marketing, information architecture and usability operations)

Education and Qualifications

M.Sc. in Business Information Systems, Prince II and technical web qualifications

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