|Job Title||senior director relationship marketing|
|Member Since||20 Feb 2007|
|Areas of Expertise||B2B Marketing, Multichannel Marketing, Strategy and Planning, Customer Experience, eCRM|
Deborah joined POSSIBLE as a Senior Director, Relationship Marketing in 2011 and is responsible for the global development and growth of relationship marketing capabilities and service offerings. She has a long successful track record as a client at Sony Europe, as a Principle Consultant at Experian and as the CRM Practice Director at LBi. Today, Deborah works with clients to formulate and deliver large-scale UK, European and global CRM programs that achieve real business results and support their journey to develop and launch compelling CRM programmes which address the key question: “How should we treat our best customers?” Clients have included: Sky, Skype, Orange, Next Directory, Citibank, American Express, Barclays Bank, Virgin Atlantic, BT, Electrolx, M&S, Kimberley-Clark and Dow Corning. Deborah is pleased to have been invited to be Chair of Judges, at the DMA in the CRM category.