| Name | Dmitry Amarandos |
|---|---|
| Job Title | CEO |
| Organization | AIR-1 |
| Member Since | 9 Aug 2007 |
| Areas of Expertise | Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC), Web Design |
About Me
INTERNET ADVERTISING AGENCY №1 Moscow
General Director 07.2007 – up to now
Development of context advertising network (www.shmugle.ru) and CRM infrastructure
BANK RENAISSANCE CAPITAL CONSUMER FINANCE Moscow
Head of web Business 06.2006 – 06.2007
§ e-channel development (making RCCF leading retail bank in Internet in Russia)
§ Bank product promotion through Internet (850% sales increase in 6 months)
Marketing Director
10.2005 – 06.2006
§ Marketing & Advertising
§ CRM – Siebel Analytics, e-mail campaigns automation, marketing automation, cross-sell
§ Research & Analysis
§ New Products Development
RUSSIAN DEVELOPMENT BANK
Moscow
Deputy Head of Retail Marketing Department 06.2005 – 10.2005
Responsible for Retail Strategy, CRM, DWH, Products and Channels, technologies, Knowledge Base
RUSSIAN STANDARD BANK
Moscow
Head of CRM Department
04.2004 – 05.2005
§ Marketing and CRM strategy development and implementation
§ Channels development (Internet& Internet banking, call centre, SMS, ATMs, cash-ins, etc.)
§ Customers analysis and segmentation, Behavioural Scoring
§ Reporting System Development (Business Objects, WebTrends – web analytics)
§ Initiation of CRM project, DWH development (business side)
§ Regional expansion strategy development
RUSSIAN STANDARD BANK
Moscow
Head of New Products & Services Development Department 10.2003 – 04.2004
§ Development of new banking products (loans, credit cards, insurance) and services
§ Marketing strategy development and implementation
§ Analysis of customers’ needs
Education and Qualifications
LONDON SCHOOL OF ECONOMICS AND POLITICAL SCIENCE (LSE) London, 2003 MSc Inforation Systems & New Media
MOSCOW STATE UNIVERSITY Moscow, 1999 BSc in Psychology. Diploma: Manipulation as a method of impact to masscounsciousness.
MOSCOW INSTITUTE OF THE HUMANITIES AND ECONOMICS Moscow, 1996
BSc in Law
