| Name | Doug Topken |
|---|---|
| Job Title | Director, Global eCommerce & CRM |
| Organization | Elsevier |
| Member Level | Bronze |
| Member Since | 2 Oct 2009 |
| Areas of Expertise | B2B Marketing, Content Marketing and Strategy, E-commerce, Multichannel Marketing, Strategy and Planning |
About Me
Service Marketing, Product Management, eBusiness, eCommerce, Branding & Customer Experience executive with emphasis on technology driven solution development, delivery, and stakeholder communications within B2B & B2C markets.
Known as results driven and able to lead cross-functional teams to drive revenue, complex channel management, and improved customer experience. Background of senior roles with market leading Brands and record of successful business venture launches, revenue growth, and Brand equity enhancement (ADP, FedEx, IBM, Sharp, D&B, Venda).
Early eCommerce pioneer and leader (FedEx.com launch and multiple enhancements) through present day (Venda eCommerce SaaS North America & Reed Elsevier Global eCommerce). I know multi-channel eCommerce front to back including payments, fulfillment, and (gasp) returns.
Recognized and promoted for success in leadership of diverse teams of development, marketing, sales, finance, service, and fulfillment professionals.
Education and Qualifications
B.A. Liberal Arts, Gettysburg Ciollege, Gettysburg, PA USA 1985
MBA Marketing, Lubin Graduate School olf Business, New York, USA 1990
20+ years Product & Services Marketing background - both B2C and B2B. Bridge the gap between technical and business teams; can report to CIO or CMO. Product Management, Branding, CRM, Direct Marketing & Channel Management expertise. eBusiness pioneer, having led the 1995 FedEx.com launch team as well as several other internal and external eBusiness initiatives.
