|Job Title||Head of Innovation|
|Subscription Level||Small Business|
|Registered Since||24 Oct 2008|
|Areas of Expertise||B2B Marketing, Content Marketing and Strategy, Multichannel Marketing, User Experience and Usability, Web Design|
Brand planning and marketing communications was where my career began, after a few years of industry experience i moved into Pomegranate where i was enticed into to world of online and digital.
Since 2002 i have worked in digital, initially working in the B2B sector developing brand transition and differentiation strategies for large and small enterprises. I have been deeply involved in both the technology, strategy and user experience areas of digital.
My career development has now culminated in being positioned as head of innovation at the Pomegranate Group.
Some of the more recent evolutions that i have been establishing within the business are around mobile experiences and gamification. After spending 12 months researching and carrying out in-depth analysis of the gaming and gamification world, we now have some incredible insights that we are using to assist some of the UK's largest companies.