|Job Title||e-Commerce and Online Marketing Manager|
|Organization||Formerly at esure Services Limited|
|Registered Since||20 Apr 2010|
|Areas of Expertise||Content Marketing and Strategy, Ecommerce, Multichannel Marketing, Organic/Natural Search (SEO), User Experience and Usability|
An experienced, driven and successful e-Commerce and Online Marketing Manager with a proven track record of delivering business value through the initiation and delivery of change at all levels. Combines extensive business acumen and vision with budgetary, staff, programme management and technical skills.
In depth experience of transactional e-Commerce websites, combining qualitative user driven research, quantitative web analytics and a strong knowledge of online trends and behaviour to identify opportunities and threats, and to exploit or respond accordingly.
In depth knowledge of online marketing, able to evaluate, propose and implement SEO, PPC, email, Affiliates and Display through the customer lifecycle from acquisition through to retention and reactivation.
Education and Qualifications
IDM Diploma in Digital Marketing