NameElaine Dutton
Job TitleDirector
OrganizationPure Design
Registered Since28 May 2009
Areas of ExpertiseEcommerce, Organic/Natural Search (SEO)

About Me

As a social entrepreneur I founded Pure Design, an online eco and ethical retailer, in 2007. Pure Design was born out of my passion for art and the environment and having spotted an opportunity to help artists and designers reach new audiences previously inaccessible through traditional galleries.

Prior to this I worked for several years in the third sector for medical and arts charities in business development, administration and fundraising.  I have overseen the development of complete websites as well as the development of modules, such as the online sponsorship and events module for the British Heart Foundation, the complete website for arts charity The Making, as well as most recently for Pure Design. 

Education and Qualifications

Masters in Museum Studies (Southampton University)

BA (Hons) History of Art & Architecture (University of Reading)

International Baccalaureate (United World College of S.E.Asia, Singapore)