| Name | Elmarie Vermeulen |
|---|---|
| Job Title | Acting Manager: New Media |
| Organization | SABC |
| Member Since | 28 Feb 2009 |
| Areas of Expertise | Email Marketing, Mobile, Online Advertising, Strategy and Planning, Web Analytics |
About Me
Leading, managing, overseeing, developing and optimizing New Media opportunities for the SABC with the main objective of revenue generation.
- Establishing and setting up the New Media (Online and Mobile) sales unit within Group Sales and Marketing.
- Develop and implement effective workflow structures and systems, processes and practices to ensure processes are streamlined and effective for revenue reporting across all related new media platforms.
- Leads and manages Online and Mobile sales structures and technologies such as Mobile Adserving technology, DFP (Doubclick's Dart for Publishers), email marketing and web analytics.
More than 20 years media planning and strategy experience.
