|Member Since||22 Nov 2011|
|Areas of Expertise||B2B Marketing, Social Media, Strategy and Planning, Web Analytics, Online PR|
Ernesto Sosa has devoted his professional career for almost two decades to helping startups, SMBs and large companies in LATAM and the US improve business and marketing performance through strategic marketing, business development, public relations and business innovation programs, while bridging the gap between marketing, technology, information and innovation. He is president at SOWEB a leading interactive marketing agency that helps businesses grow by connecting them with the new digital consumer, and founder/CEO of The Hispanic Social Media Institute, the leading center for applied Hispanic social media and new marketing education. His work focus is on marketing strategy, Hispanic marketing, international business development, strategic public relations, competitive intelligence, innovation management, and social business architecture.
Ernesto also serves as Consulting Director at Asesoranet, a business consulting firm that specializes in international business development; Board Director at LATISM (Latinos in Social Media) and Advisory Board Director at The Hispanic Scholarship Foundation (HSF). He served in the past as Director and SFL Coordinator at AIIM (The Enterprise Content Management Association); Vice-Chairman and CEO for Avanxis, an International ECM Company; Vice-Chairman for Grupo Archicentro, a Document Management Company; Director at Proconca USA, a next-gen green housing initiative by Holcim; Director at GA Technologies Inc., a Document Management Company; and Director at Cavedatos (Cámara Venezolana de Empresas de Electrónica y Tecnologías de Información).