Online Marketing Manager at PayPoint.net
From September 1, 2008 until January 11, 2012.

Responsibilities include: •Design & Implementation of the online marketing strategy •Direct management of an Online Marketing Assistant •Customer acquisition and retention •Website maintenance •Marketing / Websites project management & development Full project management - new PayPoint.net website, CRM integration (Oracle on demand) Supervise launch of microsites •Search Engine Optimisation: On and offsite organic optimisation of the websites through white hat SEO techniques Design and implement the social media strategy (Twitter, blogs, forums, RSS feed). Day to day agency management for paid search (PPC), natural search and testing ,multivariate, A/B testing). •Email campaigns management / Email marketing •Marketing analysis / web reporting: Coordinate marketing reporting and develop a set of standardised reporting documents (leads, web metrics/KPI). •Lead generation and performance •Web analytics: Create & distribute weekly/monthly web & SEO reports using Google Analytics and data provided by Search marketing agencies.