|Job Title||Managing Account Director|
|Member Since||4 Mar 2008|
|Areas of Expertise||E-commerce, Multichannel Marketing, Social Media, Strategy and Planning, Customer Experience|
Dynamic, experienced, results driven strategic sales and marketing communication professional. Data centric with a rare ability to drive tangible value from customer data. Statistics and analytics native. Proven track record across integrated multi-channel campaigns. Strong leader experienced at strategy, CRM, sponsorship, event management, proposition development, brand guardianship, conversion marketing techniques, project management, campaign design/performance measurement, relationship building & stakeholder management, creative agency management, cost control and negotiation.
Strategy & Planning, Marketing, Purchasing/Negotiation, CRM, Analytics & Measurement, Campaign Performance Management, Survey & Focus Groups, Project Management, Agency/Supplier Relationship Management, Copy Writing, Creative Concept Development, Reward & Incentive Schemes, User Generated Content, Online Communities and customer engagement