|Job Title||CMO - Partner|
|Member Since||9 Jan 2013|
|Areas of Expertise||Content Marketing and Strategy, Multichannel Marketing, Strategy and Planning, User Experience and Usability, Marketing Automation|
Address: C/ Basilica, 19 - 3º, 28020, Spain
Marketing is my field, Internet my passion, multichannel my vision
More than 15 years of experience as a marketing and online consultant and trainer.
I've led and participated in the design, development and implementation of channel optimization strategies, online and web 2.0 strategy projects, online channel business utilization, and marketing plans for multiple customers
Education and Qualifications
Master in Marketing Management by ESADE
Professor of Strategy and Marketing Management in the Executive Master in Finance and Management (Banking Management) at CUNEF.
Director, member of the Steering Committee, responsible of the Online Strategy Committee and Coordinator of the Marketing financial and insurance sector Commission on Marketing Association of Spain.
Director of the Spanish Marketing Blogosphere Observatory.
Co-author of the books "Customer Experience: A multidimensional view of Marketing Experience" (2012), with chapter Multichannel: Customer experience in multichannel integration; "Keys to innovate in Marketing and Sales" (2009 ) as well as "MK Consultant for Commercial and Marketing" (2007).
For more information please consult: http://fernandorivero.com/fernandorivero (in spanish).