NameFlorin Buca
Job TitleDigital Account Manager
OrganizationHyperactive, LOWE Romania
Member Since23 Nov 2012
Areas of ExpertiseContent Marketing and Strategy, Online Advertising, Online Customer Service, Social Media, Web Project Management
Contact Details
Email:

About Me

Hyperactive(part of Lowe Group)

Field of activity: digital marketing, online consultancy, online advertising campaigns, web development, web design, concept & basic prototyping, online branding and brand guardianship.

 

Assets:
Coordination of the client service dedicated Orange Unit – reporting, projects cost optimization, campaign concept proposals (along with the creative department); OOH projects coordination and implementation.


Main projects and clients:

·         Orange Romania

o   Assets:

§Onlinecampaign concept & implementation coordination (Hot Summer 2012, Orange Prepay, Orange Coverage 2012 and numerous other campaigns)

§Ongoing online communication for Orange Romania campaigns

·         Provident Financial

o   Assets: - Campaign landing pages and lead generation; SEO analysis and optimization strategy of Provident.ro

·         Unilever Romania – Delikat NCP

o   Assets: - online component of National Campaign Promotion for Unliever’s Delikat brand  

My Links

Orange Romania - Orange Explorer

Career History

Digital Account Manager at Hyperactive, LOWE Romania
From March 1, 2012 and still in this role.

Digital Account Manager at Greenpixel Interactive
From February 4, 2007 until March 2, 2012.

Education and Qualifications

Bachelor Degree (Faculty of Journalism and Communication Sciences)

Specialty: Journalism