|Job Title||Head of Affiliates|
|Organization||Ads Dot Com|
|Registered Since||27 Mar 2008|
|Areas of Expertise||Affiliate Marketing, Multichannel Marketing, Online Advertising, Social, Paid Search (PPC)|
While at Ladbrokes, myself and my team have collected the following accolades:
• Sportsbook Affiliate Programme of 2008 at Casino Affiliate Programs.
• Affiliate Programme of 2008 at Egaming Review.
I have also:
• Driven development of the in-house affiliate management software.
• Steered several tracking and trafficking projects.
• Driven a significant YoY growth of the international affiliate business.
• Revolutionised marketing tools and creative material by introducing some of the most advanced technologies in the industry (XML, RSS, AJAX).
• Introduced social media as part of the marketing mix.
• Was the first in the industry to launch the Google PPC campaign when the market became available in October ’08.
Education and Qualifications
- MA Marketing
- BA Advertising & Digital Arts