|Job Title||Director, ecommerce and business intelligence|
|Member Since||22 Mar 2009|
|Areas of Expertise||Content Marketing and Strategy, E-commerce, Multichannel Marketing, User Experience and Usability, Web Analytics|
Helen Mitchell is an e-marketing and e-commerce specialist with over 10 years experience working with digital technologies in financial services, not-for-profit organisations and e-learning.
Helen has been Director of EMEA E-commerce and Business Intelligence at Fidelity, the global investment management company. In this role she lead the strategic development of Fidelity’s online businesses in Europe, Middle East and Africa, including the next generation customer experience for 17 of the biggest markets. As head of Business Intelligence, she also established a KPI-based measurement strategy for Fidelity’s customer contact channels across web, phone and paper in order to monitor operational cost, revenues and marketing effectiveness.
Before joining Fidelity, Helen worked as a consultant to companies seeking to develop e-commerce propositions to maximise revenues and brand awareness, and prior to that she was Vice President at Deutsche Bank, responsible for e-commerce for pan-European equities and structured products. Whilst at Deutsche Bank she developed several industry-leading web sites including a research and trading portal rolled out across all major EU markets and the well-know Xavex x-markets platform.
She has also worked for Bankers Trust, an American investment bank, and re-launched their internet web site for retail and institutional clients in Germany, Switzerland and Benelux for equities and fixed income derivatives.
Director, EMEA ecommerce and business intelligence at Fidelity
From October 30, 2005 until January 26, 2009.
E-business Consultant at Self-employed
From January 1, 2003 until October 1, 2005.
Vice President, Client Connectivity Group at Deutsche Bank
From January 1, 1999 until November 1, 2002.
Associate, Equity Derivatives at Bankers Trust
From January 1, 1996 until January 1, 1999.
Director, Client Services at Thompson Prometric
Education and Qualifications
Helen has a degree in Fine Arts from Oxford University and a post graduate degree in Media Fine Art from University College, London.
She also holds a qualification from the Securities and Futures Authority (SFA) and has been a member of the board of trustees for a well-known London-based arts organisation.
Helen recently participated in the 8 European Leadership Forum in London.