Hero Grigoraki

Name	Hero Grigoraki
Job Title	Head of Media Product
Organization	lastminute.com
Member Since	15 Nov 2010
Areas of Expertise	Affiliate Marketing, E-commerce, Online Advertising, Online Customer Service, Strategy and Planning
Contact Details	Email:

About Me

A highly skilled and enthusiastic professional with 9 years solid experience in performance marketing and totalling almost 10 years in online marketing environment. Strong etail experience, specialising in retail, travel and luxury brands. Pleasant personality and a great ability to work within a team, while at the same time self-motivated, able to deliver results under deadlines and eager to expand and broaden marketing understanding and skills. Winner of the 2007 Account Manager of the Year at the affiliate industry a4uawards, voted for by publishers, advertisers and agencies.

Very well organised, dedicated, highly numerate and analytical, attention to detail, great ability to bring a team together, ability to work under deadlines and within budgets, able to work within a team but with initiatives and new ideas
Aptitude in compiling financial targets and growth expectations for undertaken tasks
Excellent understanding of the technical aspect of affiliate marketing
Very good marketing experience, overall experience in online marketing (site usability & analysis, email marketing, CRM, SEM) – integral understanding of on & off line marketing strategies and brand building techniques
Excellent knowledge of affiliate administration, have worked with most major affiliate networks.

Career History

Head of Account Management at 7thingsmedia.com
From March 1, 2011 until June 16, 2011.

Key Tasks: Management: *Evaluate current company strategy and put growth/scalability plan in place *Create targets for account management team *Identify new partners, new service channels and new opportunities for revenue (eg, mobile advertising, video advertising, retargeting/remarketing, facebook stores) *Employ smart methods of working for increased campaign performance and improved profitability (structured methodology) *Audit current PPC, SEO, affiliate, email marketing, display campaigns and identify optimisation opportunities *Put together strategy for new PPC & SEO campaigns and oversee implementation *Take over all new affiliate campaigns (strategy plan, identify optimal setup, handle integration, launch plan, 3-month activity plan, communications and marketing plan for the affiliate campaign) *Train AM team – 3 direct reports *Oversee client accounts: Agent Provocateur, Liberty of London, Ted Baker, Boux Avenue, USC, Unicef, British Museum, Gio Goi, My M&M’s, Secret Sales, Econsultancy Client services: *Company representative at IAB UK (legislation & best practice committees) *Industry forums, events, trade shows, conference speaker, industry thought leader *Main point of contact for key partners/publishers *Focus on marketing material (blog, social media, customer newsletter, tool presentations, articles in trade magazines, opinion pieces, etc)

Client Services Director at Webgains Ltd
From December 1, 2008 until February 28, 2011.

Key Tasks: Management: *Participate in putting together annual company strategy, as member of company management team *Create annual budget & targets for account management team *Head up 17-strong team (5 direct reports) *Form contingency plans *Identify new projects/tools and new opportunities for revenue *Employ smart methods of working for increased profitability (structured methodology) *Liaison between account management team and all other teams (sales, marketing, finance, development) – acting UK Operations Manager Client services: *Company representative at IAB UK, industry forums, events, trade shows, conference speaker, industry thought leader *Main point of contact for key partners *Focus on marketing material (blog, social media, customer newsletters, tool presentations, articles in trade magazines, opinion pieces, etc) *Account Director (escalation point) for key campaigns: Mr & Mrs Smith, South West Trains, Gatwick Express, Bathstore, my-wardrobe, All Saints, NH Hotels and more *Business development: Identify emerging trends and service providers and introduce to the company (retargeting, remarketing, Facebook stores, social media PPC) *Project management/product development: Handle all new tools developed by tech team – identify market needs, build business case, spec project, liase with dev team during build, beta test, communicate development progress to all stakeholders, produce supporting material (manuals), train AMs on new tools, organise communications for external stakeholders International: *Train and audit international offices (DE, FR, NL, DK, SE, ES, US) – main point of contact for all international AM teams (30 staff), directly responsible for International P&L – acting International Operations Manager *Identify areas of improvement for increased market share *Streamline processes

Client Services Manager at Webgains Ltd
From June 1, 2008 until November 30, 2008.

Key tasks: *Management: head of 9-strong team, recruitment, participation in company management team *Company expansion: train and support all international colleagues (France, Germany, Holland, Denmark, Sweden, Spain), travel to local offices to observe and audit, form action plans for local offices *Account management of key accounts and key partners (Insight UK, Viking Direct, Maplin, Matches Fashion – pan EU campaigns)

Senior Account Manager at Webgains Ltd
From March 1, 2007 until May 31, 2008.

Key Tasks: account management for merchant programs & affiliate campaigns, merchant & affiliate support, setup of new programs, monitor & optimise merchant & affiliate performance, reporting and analysing performance, affiliate recruitment, network newsletters, representation of the company in sector events, oversee account management team's performance, team recruitment, identifying and approaching new clients. Project management for new tools, responsible for German expansion, line manager for support team (2 direct reports), training of all new group employees (8 countries) on affiliate marketing and account management (put together all training material – 6 comprehensive guides to industry and network platform)

Account Manager at Webgains Ltd
From October 1, 2005 until February 28, 2007.

Key Tasks: account management for merchant programs & affiliate campaigns (fashion, beauty, gifts & gadgets, health sectors), merchant & affiliate support, setup of new programs, monitor & optimise merchant & affiliate performance, reporting and analysing performance, affiliate recruitment, introduced network newsletters, representation of the company in sector events, oversee account management team's performance, team recruitment, identifying and approaching new clients.