Imad Sarrouf

Name	Imad Sarrouf
Organization	DMS - Choueiri Group
Member Level	Bronze
Member Since	18 Nov 2009
Areas of Expertise	B2B Marketing, Online Advertising, Social Media, Search Marketing - Paid (PPC), Strategy and Planning
Contact Details	Address: Dubai, UAE, United Arab Emirates

About Me

8+ years experience in Digital Media and Advertising, serving companies of all sizes navigate the evolving digital landscape through integrated digital media and advertising strategies.

In my time, I’ve helped build and head a digital media agency at MCN Media, establishing internal operations and processes, team building, business development in addition to employee and client training.

I then moved to one of the biggest Media Broadcaster in the Arab World, Middle East Broadcasting Center (MBC Group) a different sort of digitally-focused company where content rules. Working throughout their mixed departments to implant the importance of delivering integrated digital strategies to their clients as well as user base. I’ve helped shepherd a global Arabic news portal (AlArabiya.net) into the digital era, from a solid presence across multiple communication platforms to a wide social media footprint.

I joined Yahoo! Maktoob, a premier digital media company. My role was to deliver better understanding of the value proposition and advertising opportunities that we offer to agencies and brands in the MENA region. Supported Sales and business development in various areas.

Recently joined the leading media representation group in the Middle East, Choueiri Group, Digital Media Services - DMS.

Digital Media and Advertising, Strategic Digital Planning, Media Negotiation and Buying, Ad Serving, Emerging Platforms, Mobile Marketing, Online Gaming, Viral Marketing, Social media guide, Search Engine Marketing, Media Partnerships, Web Projects, Coordination, Teamwork, Multi-Tasking