|Job Title||Social Media Strategist|
|Organization||Human Factors International (Europe)|
|Member Since||13 Oct 2010|
|Areas of Expertise||Strategy and Planning, User Experience and Usability, Web Analytics, Web Design|
Telephone: 020 7290 3433
Mobile: 077 6688 5382
Address: Unit 3, 12 Clerkenwell Workshops, 27-31 Clerkenwell Close, LONDON, EC1R 0AT, United Kingdom
To acquire in-depth customer understanding and re-imagining business processes, I have led and directed research for a range of global financial organisations.
- CRM systems for Toyota Financial Services and Ford Credit;
- Intranets in retail fund management for Fidelity, Prudential, Sun Life & Zurich
- Workflow systems in public sector banking for the Paymaster General
During 2010, brought many innovative user-centric mobile devices to market. The Social Media domain was crucial in creating unique selling points for the handsets. UX projects included:
- Blogging on a physical keyboard on a tiny mobile phone
- Next generation location-based services
- Information architecture testing on smartphone applications
- IP research that will be powering next generation social media products.
Human Factors International (HFI) is one of the world’s largest companies that specialise in design based around customers - User Centred Design.
Today's business environment requires a complete range of solutions, to develop the right practices and processes in mature User Centred Design. Human Factors International has led the industry in developing Design Standards, that make technology easy to operate for both system developers and users.
HFI and AMADEUS build the world's second largest e-commerce travel site
Amadeus and HFI - managing the distribution and selling of travel services worldwide, in 83,700 travel agent locations and for over 1,000 corporations.
HFI and Dell improve customer satisfaction & increase revenue
"HFI's scientific approach to usability enabled us to make high-value improvements to our site." Margo Winter, Senior Marketing Manager. Dell Web Business Unit.
HFI and SAP improve workplace productivity
Providing hundreds of millions of people around the world, with the tools for improved workplace productivity and better work processes. SAP is the biggest software company in Europe and fourth largest globally
Bosch, Citibank, dotMobi, ISI Euromoney
Other case studies of projects recently completed.
Experience of my colleagues at HFI around the world
My colleagues have done extensive human factors work in almost every domain and technology. Domains: - Web/E-Commerce - Intranets - Telephony - Finance - Customer Service - Medical - Factory Automation - Commercial Software - Governmen
Education and Qualifications
Cass Business School
Business Administration - Corporate Planning, Information Systems, Technology Strategy
City University London
Human-Computer Interaction Design, Inclusive Design, Project Management, Systems Specification
London Metropolitan University
CertPFS, Business Financial Planning
Kingston Business School
Business Information Technology & Operations Management