|Job Title||Brand Innovation & Strategy Director|
|Member Since||4 Sep 2012|
|Areas of Expertise||Content Marketing and Strategy, Online Advertising, Social Media, Strategy and Planning, Marketing Automation|
- High-energy marketing strategist, advertising planner, and public relations thought leader with comprehensive expertise leading innovative digital, social media and consumer engagement programs that earn positive ROI and client satisfaction on both a national and international level.
- Consumer-centric champion and advocate of consumer point-of-view and insight that leads to relevant engagement and experience driving brand preference and business objectives to improved, measurable results.
- Dynamic leader and team-builder in all phases of strategic advertising account planning, publicity, media relations, content development/writing and management, brand strategy, inbound marketing campaigns, strategic partnerships, SEO/SEM, paid search, and web analytics, operating in B2C, CPG, B2B, education, retail, healthcare, pharmaceutical, technology, manufacturing, and financial sectors.
- A passion for leveraging new, innovative digital content and social media technologies that seek to reach and engage audiences…ideation, invention, innovation.
Brand Innovation & Strategy Consultant at Brand Logica
From August 1, 2005 and still in this role.
Client Service/Account Planning Director at Aquent
Account Director at McCann Eirckson