|Job Title||Online Specialist, Remote Channels|
|Member Since||23 Jun 2008|
|Areas of Expertise||E-commerce, Multichannel Marketing, Strategy and Planning, User Experience and Usability, Web Project Management|
I have diverse industry experience covering Online and Traditional Media, Banking, FMCG, Internet Services and the Military.
Strategy, Business Operations, Marketing, Project Management and People Management are the core skills I offer and have developed across these industries.
My qualifications include a Masters in Business Management and Post Graduate qualifications in project management.
I enjoy embracing new industries, devising strategies and designing customer-driven innovations. My experience covers the development of revolutionary and evolutionary strategies.
Strategy, eCommerce, Online Marketing, Leadership, Marketing & Communications, Internet, SEO, User Centred Design, Usability, Project Management, Operations Management
Education and Qualifications
1997 – 1998
This was 12 month intensive postgraduate course of study that involved completing my Master thesis within a 3 month window (including work placement, research and compilation). My thesis was titled "Can an English bank successfully enter the Scottish Corporate Banking arena" and was based on NatWest banks attempts to break into Scotland.
Subjects studied included: Business Strategy, Operations Management, Economics, Financial Accountancy, Managerial Accountancy, Human Resources, Marketing and Industrial relations
University of Strathclyde
1993 – 1996
Subjects studied included:
Trinity College Glenalmond
1987 – 1993