|Job Title||Analysis and Search, Global digital marketing|
|Registered Since||4 Jun 2012|
|Areas of Expertise||Multichannel Marketing, Social, Organic/Natural Search (SEO), Strategy & Operations, Web Analytics|
Over 11 years of experience within digital with great insight of what it takes to bring a product or service closer to a consumers/customer and building a brand online. It is crucial to do the right thing; at the right time; in the right place throughout the customer journey, and here is where my expertise comes in.
I understand the complexity of working in an international environment and the complexity found within large scale digital projects that span across several markets and business sectors.
With my background in computing science I also have a great understanding for the technical side of a project and for usability and quality assurance when it comes to user interface and web design for multinational websites.
Digital project management, digital strategy, search and analysis are my four main skills.
Education and Qualifications
Uppsala University, Masters in Computing Science (1995 - 1999)
A broad education that gave a very good insight into what digital is all about. It did not only teach us programming in various programming languages such as C++, Java and Prolog, but also brought knowledge about usability, man-machine interaction, User interface design, 3D animations, logic, cognitive behaviour , artificial intelligence and much more. In addition, I chose to combine this with Media and Communication as I was even then very interested in what digital (mainly web) could do as a communication tool.