|Job Title||Digital Director|
|Subscription Level||Small Business|
|Registered Since||15 Oct 2009|
|Areas of Expertise||Content Marketing and Strategy, Mobile, Strategy & Operations, User Experience and Usability, Web Design|
Email:Telephone: 01908 675444
Address: 18 Davy Avenue, Knowlhill, Milton Keynes, Bucks, MK5 8PL, United Kingdom
Responsible for Graymatter digital growth and direction. I manage the digital side of the business focusing on strategy, tactical implementation and innovation for serious clients.
Experienced digital strategist focussed on business return through innovative and best in class delivery. Responsible for the Graymatter POST methodology and 4E strategy measurement framework.
Able to display a comprehensive understanding of digital and mobile marketing, the wider marketing discipline and issues in technical and strategic development/implementation.
Strong background in solution design and user experience including requirements gathering, remote and lab based testing through reverse card sorting and card sorting workshops, prototyping and wire-framing.
Digital strategic lead for UK and European clients which include World Vision UK, Vauxhall Fleet, Leadbitter construction and Steria Group with a focus on user experience, journey analysis, user behaviour and digital engagement across multiple touch-points utilising web, social, search and mobile.
Past/current clients include:
HSBC, British American Tobacco, Merrill Lynch, Chevrolet, Saab, Hummer, Steria Global, Corvette, Vauxhall Motors, Nissan Europe, Goldman Sachs, BP, Reading University, South Staffordshire College, Big Yellow Storage, World Vision, Leadbitter construction, NHS.
Love challenges and love clients.
- Thought Leadership
- Digital Strategy
- Offshore/Nearshore partner development
- Innovation and Insights
- UX and UI analysis and recommendations
- Card sorting and reverse card sorting, remote IA testing
- ITT Responses and Solution Definition
- Content Strategies
- Mobile Strategy - Web and Application
- Email/Campaign Reporting and Analysis
- SEO Management
- Social Media Strategy and Integration
- Process Automation
- Building offshore partner networks
- Best Practice
- Google Analytics – Omniture Analytics
- Managing external vendors
- Managing teams of developers and creatives
Education and Qualifications
1993 – 1996