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About Me

Responsible for Graymatter digital growth and direction. I manage the digital side of the business focusing on strategy, tactical implementation and innovation for serious clients. 

Experienced digital strategist focussed on business return through innovative and best in class delivery. Responsible for the Graymatter POST methodology and E.E.E. strategy measurement framework.

Fifteen years working within digital environments.

Able to display a comprehensive understanding of digital and mobile marketing, the wider marketing discipline and issues in technical and strategic development/implementation.

Strong background in solution design, including requirements gathering, documentation, UX, UI and prototyping.

Digital strategic lead for clients which include World Vision UK, Vauxhall Fleet, Leadbitter construction and Steria Group with a focus on usability, journey analysis, user behaviour and digital engagement across multiple touch-points utilising web, social, search and mobile. 

Past/current clients include: 
HSBC, British American Tobacco, Merrill Lynch, Chevrolet, Saab, Hummer, Steria Global, Corvette, Vauxhall Motors, Royal & SunAlliance, Goldman Sachs, BP, Reading University, South Staffordshire College, Big Yellow Storage, World Vision, Leadbitter construction, NHS.

Love challenges and love clients.

Specialties: 
• Thought Leadership
• Digital Strategy
• Innovation and Insights
• Tender Responses and Solution Definition
• Onsite and Offsite Content Strategy
• Mobile Strategy - Web and Application
• Open Source Content Management
• Email/Campaign Reporting and Analysis
• SEO Management
• Social Media Strategy and Integration
• Process Automation 
• Best Practice
• Google Analytics – Omniture Analytics
• Managing external vendors
• Staff development and setting IDP's

uk.linkedin.com/in/jasonlannin/

Education and Qualifications

1993 – 1996