About Me
My career encompasses fifteen years of progressive growth, responsibility and leadership in areas of Internet business management, web strategy and execution.
Specific focus has been in building teams, leading projects and delivering results in areas spanning Internet infrastructure, web content delivery, e-Commerce, tactical / strategic Internet marketing, online public relations, business operations as well as strategic business development.
e-Commerce
- Internet Retail & Multi-Channel Sales
- Online Acquisition, Retention & Conversion
Internet Marketing & Communications
- Web Merchandising, CMS, PIM
- Design, Usability, Accessibility, CPO, SEO
- Consumer Behavior, Engagement & Web Analytics
Strategic Business Development
- Contract Negotiations
- Analysis, Forecasting, Profit & Loss
Information Technology
- Web Services, Content Delivery (CDN)
- VoIP, Voice & Data Communications
Collaborative cross-functional team leadership.
My Links
LinkedIn Profile
Career History
Partnerships and Alliances at Venda, Inc. - A Global SaaS e-Commerce Platform
From January 1, 2011 and still in this role.
Working in collaboration with executive management and business unit leaders across Venda to develop a global value-add partnerships and alliances ecosystem that enhances consumer engagement and drives client revenues. Responsibility includes developing / integrating / optimizing the execution strategy of each partner / alliance solution to guide Venda - pre / post live - client on boarding and implementation.
Client Advocate / eBusiness Strategist at Venda, Inc. - A Global SaaS e-Commerce Platform
From January 1, 2009 until January 1, 2010.
Guided the e-Commerce, Internet marketing and online business objectives of global brands across multiple Internet retail segments (Fashion and Apparel, Home and Garden, Consumer Electronics as well as, Health and Beauty) by monitoring/translating online analytics, business intelligence and other key performance indicators (KPIs) so as to drive revenue conversion, increase online brand awareness and enhance client website profitability.
Internet Sales, Internet Marketing & Partnerships at Coby Electronics, Corp.
From January 1, 2006 until January 1, 2008.
Developed a non-cannibalizing Internet sales/eCommerce channel to drive Internet sales to multi-channel retail partners. Partnered with national retail sales teams to penetrate dot.com business opportunities amongst big box retailers. Developed a global Internet strategy in partnership with sales, marketing, operations and information technology teams.
Led a cross-functional and multi-disciplined team of internal stakeholders, external partners and third party vendors to re-brand Coby across multiple touch points via the web and in-box which increased consumer engagement and satisfaction, on and offline sales as well as handsome partnership revenue streams.
Founder at iContinuity.net, Inc.
From January 1, 2001 until January 1, 2006.
Founded an interactive web boutique and Internet consultancy servicing small-to-medium businesses (SMB) on the World Wide Web (W3).
Services included web and e-Commerce development, tactical search engine optimization (SEO), seasonal search engine marketing (SEM) as well as migration from traditional marketing to Internet marketing, advertising and design.
Pursued, closed and managed a portfolio of clients within manufacturing, health, consumer packaged goods, publishing, real estate, finance, venture capital and public relations segments.
Various Sales, Technical Support and Operational Leadership Roles at MCI WorldCOM, Level (3) Communications, Qwest Communications, GLOBIX and IntraSoft Limited
From January 1, 1997 until January 1, 2001.
Provided subject matter expert (SME) assistance in the arena of Internet, VoIP, IP Collocation, Content Delivery (CDN) and carrier class solutions.
Orchestrated the delivery of world-class Internet, voice/data communications, eBusiness and infrastructure solutions for Global 1000 and Fortune 250 clients.
Liaised between Sales, Operations, Facilities management, regional Bell operating companies (RBOCs), competitive local exchange carriers (CLECs), Internet service providers (ISPs), application service providers (ASPs), value added resellers (VARs), third party system integrators and clientele to ensure impeccable service delivery and minimized unforeseen data and network services issues.
Pursued, closed, managed, cultivated and retained complex business relationships with CXO level executives and the Internet elite from many pioneering Internet organizations.
Education and Qualifications
Bachelors of Science, Internet Marketing | Full Sail University | Attending
