|Job Title||Head of Search Operations, Asia Pacific|
|Registered Since||15 Jan 2010|
|Areas of Expertise||Content Marketing and Strategy, Organic/Natural Search (SEO), Community Management, Web Analytics, Conversion Rate Optimization|
An experienced search marketer capable of applying the full range of skills required to develop successful in-house SEO teams for both agencies and client-side.
As Head of SEO & Social Media at Jellyfish, Jason brought together the experience and skills of in-house Creative, Dev & Analytics departments, with a team of SEO & Social Analysts and Consultants, to form a broad yet agile Social SEO proposition.
At Mindshare, Jason developed the agency's natural search business by growing the range of services, the client base and the infrastructure for delivery.
Working previously for OMD Group, Jason defined and developed OMD's natural search proposition from inception. He was responsible for the day-to-day management of the SEO Team, the internal technical resources and infrastructure, as well as defining and managing delivery of client SEO strategy. Natural search clients during this time included HMV, Kia, Mitsubishi, Eurotunnel, Worcester Bosch and Virgin Trains.
Jason's industry experience prior to joining OMD came from Search Specialist Netrank, where he worked on client SEO campaigns for clients such as Audi, Cisco, Citroen and Egg before moving into a consultancy role across a broad range of blue chip clients.
Blog comments by Jason Woolley
- Is SEO a science? , 11 May 2012
- Why social customer service will come of age in 2012, 11 Jan 2012
- Jaamit Durrani, RIP, 27 Nov 2010