|Job Title||General Manager - Mapping and Local Search|
|Member Since||16 Mar 2009|
|Areas of Expertise||B2B Marketing, E-commerce, Online Advertising, Search Marketing - Organic/Natural (SEO), Search Marketing - Paid (PPC)|
Jeff Kelisky, General Manager of Mapping and Local search, Microsoft
As General Manager of Mapping and Local for Microsoft, Jeff Kelisky is responsible for delivering a strategy to maximise market growth, revenue, and profitability from mapping and local services driving long term shareholder value for Microsoft Corp.
Formerly the CEO of Multimap, Kelisky joined Microsoft after leading the business to a successful acquisition by Microsoft Corp’s Online Services Group in December, 2007. He spent seven years at Multimap, joining in 2000 and became Chief Executive in 2002. He devised and implemented the operating strategy, structure and processes, and grew the business to become a global player and the market leader in Europe with 10 Million unique users per month, 1,200 subscription based business customers and over £10 million in annual revenue. In 2006 Kelisky expanded the executive team and in 2007 restructured Multimap’s executive governance to lead a capital restructuring and eventual M&A process that resulted in the sale to Microsoft.
Prior to Multimap, Kelisky spent three years at A.T. Kearney in strategy development and execution, including corporate restructuring and post-merger integration, which followed seven years at IBM. He has an MBA from London Business School and a degree in Maths and Science from McGill University in Montreal.
Multimap is one of the world’s leading providers of mapping and location-based services. The company delivers more online maps, point-to-point driving directions and geo-spatial (“where’s my nearest?”) searches to more companies than any other supplier in Europe. Multimap provides location services to companies including lastminute.com, Active Hotels, Wyndham Worldwide and Hilton International.
The public website, www.multimap.com, provides a range of free, fast and accurate navigation and planning tools and rich and relevant local information. Key features include street-level maps of major destinations; road maps of the world; door-to-door travel directions; aerial photographs; birds eye imagery; local Points of Interest and services such as hotel, restaurant and entertainment booking. The site attracts over 10 million unique users a month.
Multimap operates as a wholly-owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Service Group.
About Microsoft Corp.
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Education and Qualifications
London Business School - MBA
McGill University, Montreal.- Degree in Maths and Science