| Name | Jennifer Smith |
|---|---|
| Job Title | Product Leader, Consumer Engagement |
| Organization | MasterCard |
| Subscription Level | Silver |
| Registered Since | 19 Dec 2012 |
| Areas of Expertise | Email Marketing, Multichannel Marketing, Strategy & Operations, eCRM, Marketing Automation |
Education and Qualifications
Bachelors of Science in Business Administration; Minor in Information Systems from Drexel University (Philadelphia, Pennsylvania, USA)
Masters of Business Administration from University of Bath (Bath, England)
Blog comments by Jennifer Smith
- Most companies spend less than 5% of marketing budgets on conversion optimization, 1 May 2013
- Why you should make it easy for customers to contact you, 25 Mar 2013
- Using human motivation to assess website optimization, 21 Mar 2013
- Is marketing facing its own fiscal cliff in 2013?, 28 Feb 2013
- 26 superb examples of agile marketing in action, 11 Feb 2013
- Research: 25% of Australian marketers say digital knowledge is poor, 7 Feb 2013
- 10 interesting digital marketing stats we've seen this week, 29 Jan 2013
- Nine conversion techniques from the 1920s to try today, 23 Jan 2013
- Personalization key for email in 2013, 23 Jan 2013
- 50+ fascinating stats about mobile commerce in the UK, 22 Jan 2013
