| Name | Joanna Pieters |
|---|---|
| Job Title | Founder |
| Organization | Alpha Content |
| Member Level | Silver |
| Member Since | 20 Jun 2007 |
| Areas of Expertise | Content Marketing and Strategy, Multichannel Marketing, Social Media, Strategy and Planning, Customer Experience |
| Contact Details |
Email:
|
About Me
Joanna established Alpha Content after a 17 year print and online publishing career. She has run high profile specialist consumer sites including www.horseandhound.co.uk and www.countrylife.co.uk, and launched numerous sites across a wide range of sectors.
Alpha Content helps B2C and membership organisations make their digital work more effective, through compelling, user-centric content and effective internal structures.
Beginning her career as a journalist and editor, Joanna has worked in and run companies from 10-2000 people.
My Links
Alpha Content
Digital content strategy to grow businesses and organisations
Career History
Publishing Director at Press Association
From February 1, 2010 until August 1, 2011.
Publisher at IPC Media
Education and Qualifications
MBA, Imperial College London
BA, University of Durham
Blog comments by Joanna Pieters
- What are the characteristics of great innovators?, 17 Feb 2012
- Digital talent: the innovative & integrated marketing brain , 17 Feb 2012
- Which department should own social media?, 15 Feb 2012
- How to identify and fix Google Panda in 2012, 10 Feb 2012
- Sky's sound social media advice hijacked by brand police, 10 Feb 2012
- Online retail delivery: what does Kiddicare get right? , 31 Jan 2012
- Ten horrifying display ad placements, 4 Oct 2010
