|Job Title||Marketing Director - US|
|Member Since||13 Mar 2009|
|Areas of Expertise||B2B Marketing, Email Marketing, Community Management, Strategy and Planning|
John S. Gibb is the US Marketing Director for Econsultancy, and is a marketing & business development professional with over a decade of strategic experience that is recognized as visionary in the area of integrated marketing management, branding and marketing communications.
Best known for his expertise in developing and executing revenue-enhancing promotional campaigns for companies of all sizes, his ability to apply a proven strategy of analytical marketing and process improvement has consistently delivered the results needed for success.
John’s skills and efforts have a solid track record of driving annual revenue growth for an array of organizations, while cutting costs and maximizing the value of every dollar spent. John's biggest asset is his ability to deliver innovative marketing campaigns with measurable results on-time and on target. Working cross-functionally internally and externally makes John a valuable, reliable asset for any organization.
The Event Marketing Insider
An industry-leading blog for marketing professionals - tips, ideas, challenges faced on a daily basis in the fast-pased event world!
John S. Gibb Site
An overview of John S. Gibb professional achievements and skills.
John S. Gibb's Twitter Page
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AVP, Audience Develoment at Global Association of Risk Professionals (GARP)
Senior Manager, Marketing Strategy & Operations at Gartner
Associate Director, International Development at The Conference Board
Marketing Manager at Global Business Research Ltd.
Membership Records Manager at National Retail Federation
Education and Qualifications
BA, Journalism & Mass Communications, New York University
MBA, Marketing & International Business, University of Connecticut
Blog posts by John Gibb
- 13 tips: the science of email marketing, 15 Feb 2011