|Organization||Fuel Digital Media|
|Member Since||22 Dec 2012|
|Areas of Expertise||Email Marketing, Mobile, Online Advertising, Video & Rich Media|
With more than a decade of experience in the interactive industry, John Sclapari founded Fuel Digital Media to provide a transparent, boutique online media sales service to both publishers and advertisers.
Prior to starting Fuel Digital Media, Mr. Sclapari served as Vice-President, Sales and Business development for 24/7 Real Media Inc.'s Montreal operations for more than a decade. He also managed affiliate relations with 24/7 Real Media's partners, including Yahoo! CF, Ledevoir.com, Yellow Pages Group, Admission.com (owned and operated by Ticketmaster), and Genex properties, among others. Before joining 24/7, Mr. Sclapari was responsible for online ad sales at Sympatico.ca , where he led all strategic content partnerships from April 1997 to December 1999. Prior to that, Mr. Sclapari worked with Canada's leading marketing communications firm, Cossette Communication Group (TSX: KOS.SV), as a media planner on high-profile accounts such as McDonald's Canada and Molson.
Mr. Sclapari holds a Bachelor of Commerce degree in Marketing from John Molson Business School ( Concordia University ), as well as a Certificate in Management at McGill University . As a prominent and respected member of Quebec's advertising and marketing community, Mr. Sclapari is a member of the Interactive Advertising Bureau.